Advice You - Business

In the course of my career, I’ve had to deal with a lot of vendors—software companies, sensor manufacturers, electronics d

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

istributors and more. Some of them have left lasting impressions on me, whereas others have been eminently forgettable.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

’d like to talk about two of the more memorable vendors, and the simple technique that they used (perhaps unknowingly) whi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ch made them stand out in my memory.

As my bio shows, I have the letters “Ph.D.” after my name; however, I seldom use tha

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

title, except in my various writings and official correspondence. For professional reasons, I do have these initials on

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

my business cards and my e-mail signature; however, I never expect people to call me “Doctor,” and if they do, I almost in

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ariably insist that they call me by my first name instead. For most of my daily affairs, this title simply isn’t very imp

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ortant.

Most salespeople don’t mention this title either, which suits me just fine; after all, I’ve always been a fairly

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nformal fellow. On two occasions though, a vendor actually took notice of my degree, and chose to address me using the “D

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

octor” honorific. Even though I normally eschew that title, this was still a pleasant surprise. It was nice to see a pro

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

pective vendor take notice of such details, however unnecessary they may be.

Any good salesman knows that building rappor

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t and making yourself pleasantly memorable are key elements in developing customer loyalty. This simple, trivial act made

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

these particular salesmen stand out prominently in my memory, and in a pleasant way. I’m almost ashamed to admit this, bu

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t I found that I almost wanted to send these people some of my business—perhaps because such deference is noticeably rare.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

This simple tactic can be especially helpful when dealing with prospective customers of foreign descent. Remember that s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ome cultures are more title-conscious than American society is. The failure to mention this title may prove offensive to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ome of these individuals—or at the very least, it may suggest a lack of attentiveness. Better to err on the side of cauti

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

on, I would say.

This simple technique is exceedingly trivial to use, requiring no additional investment of time or effor

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

. At the very least, it can be one way to make yourself stand out from the crowd of other vendors who are vying for someo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ne’s attention. So why not try it? It costs nothing, it can’t possibly hurt, and it may just land you some new customers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/38122/adviceyou-A-Quick-and-Simple-Tip-For-Gaining-Customers.html">A Quick and Simple Tip For Gaining Customers</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/38122/adviceyou-A-Quick-and-Simple-Tip-For-Gaining-Customers.html]A Quick and Simple Tip For Gaining Customers[/url]

Most business books and magazines sing the virtues of having or being a mentor. Even though we know how valuable a mentor can be to our success, we discover that finding the right fit is not always easy. In this article, I discuss the ins and outs.

To make your marketing work it needs to be targeted to attract people that buy. Typically most small business owners and marketers make the mistake of targeting the wrong people, people who aren't their prospects.

If you've decided to come into the 21st century and start holding your presentations and conferences online, then you need to understand about webinar software, and just what it can do for you. Here I look at one in particular, GoToWebinar.

Tags

Links

Advice You - A Quick and Simple Tip For Gaining Customers

Related Articles: