Advice You - Business

What do the words that you use say about you? What is your basic message? Do your words support that basic message?

As

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

a business owner, entrepreneur or sales professional, part of your message must be of confidence and authority. You alwa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s want your prospect or your customer to see you as an expert in your field, as someone who is credible and someone who i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

knowledgeable. Sometimes, the words we use or the way we use them get in the way.

Have you ever started a conversatio

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

with a prospect or customer with the phrase “I’m just calling…”?

That little word “just” is an apology. It says that

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

our call is not important and that what you have to say is not important. Delete it from your vocabulary immediately! Sim

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ply tell your prospects and customers why you are calling. That is enough.

“I believe that….”

“I think that….”

“

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

know….”

Who would you rather listen to? Someone who believes or thinks she knows something—or someone who just knows

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t? The phrases “I believe” and “I think” detract from your message. They detract from your power.

“Once we have comple

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ed… we will hopefully achieve…”

Hopefully?

No one pays you to “hopefully” do something. They pay you to do actually

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

do it! Tell your prospects or customers what they will achieve or should expect to achieve.

To make your words sound p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

owerful, pitch your voice to a lower level than your usual speaking voice. In our society, a lower-pitched voice is perce

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ved as more authoritative. Also, make sure that the inflection goes down at the end of every sentence. When nervous, ever

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

one tends to make even statements into questions with an upward inflection. This will make you sound nervous and unsure.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e careful also, as you are doing this, not to drop off or throw the last words of your sentence away. That would sound li

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e you are giving up.

It may take some time and practice before you are fully comfortable eliminating the words “just,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

” “I believe,” “I think” and “hopefully” from your vocabulary. It will also take some time and practice to get the lowere

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

vocal pitch and downward inflections at the end of sentences. But it will be time well spent when you see the difference

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

in the way your customers and prospects respond. Even if you do feel nervous, using these particular word and vocal tips

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Business forms are an integral part of any official communication. Be it a business setup, private company, government organization, or small home office, business forms are of great help to record various processes, dealings, and communications. Invoices, statements, purchase orders, packing lists, labels, letterheads, envelopes and business cards are all examples of business forms. Business forms contain repetitive information and are usually required in bulk. They are required while doing business with another company or within the company. Whatever the reason, these forms are important.

Do you serve on a board of directors and experience significant inaccuracies and inconsistencies in board minutes? Do you know that board minutes are really a very important resource to governing boards? Minutes of board meetings provide evidence that a board has exercised care in decision-making. The minutes also substantiate that a board is operating in accordance with its Bylaws and other documents and rules. Although there is recognition that board minutes are important, many organizations continue to have inadequate records of board meetings. One of the most common mistakes made in board meeting minutes is the tendency to record too much. This may take the form of casual but inconsequential statements made during the meeting to the ultimate mistake of recording every spoken word. Your strategic thinking business coach offers some guidance on board meeting minutes by providing a list of the DO’s and DON’Ts of board meeting minutes.

By documenting your business you communicate to your people exactly how your business operates and what work needs to be completed by Employees filling the Positions in your business.

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Advice You - Do Your Words Betray You?

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