Advice You - Business

Last fall I started taking improvisation lessons. I am a somewhat self-conscious introvert, and I wanted to learn how to think faster on my feet, and how to speak up in meetings without feeling a clench in my stomach. I also thought improv te

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

chniques would help me work more fluidly with my coaching clients, and that the classes would add some zest to my usual round of activities. The experience has been great.

What I didn’t know was:

There are rules for improvisation; If we

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ollowed some of these rules in business we would quickly increase the ability to trust our teammates and bosses, think more effectively under pressure, se11 and manage more powerfully, and have a lot of fun in the process. Above all, improv

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s about teaching kindness. Who knew?

For example, we played a game called ‘Hotspot’. As a group we turned our faces to the wall, and one of us had to go into the middle of the room and start singing. Of course, the first person was embarras

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ed. Very quickly, one of us facing the wall had to save the singer by taking his place and starting to sing. Then we repeated the process: save and sing, save and sing. The goals of the exercise are to take a risk, not let your teammate look

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

illy for too long, and to save each other graciously, even making the previous singer look good.

What a concept! What if that was the focus of how we interact with each other in sales meetings? Take a risk . . . I will save you when you ri

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

k embarrassment . . . and I’ll try to make you look good. sales meetings could even become enjoyable, and more people would look forward to attending them.

Here are some other improv exercises that could help living up your meetings, teach so

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e valuable skills, and boost business at the same time. Each activity only takes minutes.

‘Yes, and…’ (versus ‘No, but…’ or ‘Yes, but…’)

The intent: To tell a story by accepting and building on each other’s ideas rather than by blocking the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

.

The process: One person starts a story by saying a simple sentence, such as, “Joe went to the store”. The next person adds to the storyline, beginning the sentence with “Yes, and… he bought an ice cream cone.” Keep going, starting every s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ntence with,”Yes, and…” until the story concludes. If, after everyone has had at least 2 – 3 turns, an ending isn’t in sight, ask the next few people to start concluding.

In our group, some people had trouble accepting and building. We asked

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the person who blocked an idea to try again, using “Yes, and. . .”

If your team begins a sales meeting with this game, all the participants can agree to only use “Yes, and . . . “ throughout the rest of the meeting discussion. See what happen

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

.

The payoffs of “yes, and . . . . “ to your business can be huge: breaking down barriers, generating ideas, and increasing cooperation and trust. You can also do this exercise on the phone, so it works well for virtual teams.

Environment Bu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ld This is a physical variation of ‘Yes, and…’ I’ve started using this activity in my training classes, and it is hilarious.

The intent: To quickly create a frozen scene with three people, each person building on the action.

The process:

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Everyone stands in a circle. One person moves into the centre of the circle, announces what object he or she is, then freezes in that position (i.e., “I am a tree.”) A second person comes in, announces what he or she is, and freezes in that

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

position (“I am a dog walking toward the tree.”) A third person enters the scene, announces the next part of the tableau, and freezes in that position (“I am the owner of the dog, holding the leash.”)

The first person then takes him/herself

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nd one other out of the scene. (i.e., removes the tree and the dog.) The next scene begins,” I am the owner of the dog, holding the leash.” The next two people build on that scene, creating something entirely new, and so on.

The business p

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

yoff: When people have fun creating together, they can come up with innovative ideas for tackling sales and other business issues. Also, it is impossible to make mistakes in this activity, so it is very safe to include everyone (even those wh

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

are shy or contained) and reap a variety of ideas from all participants.

Tongue Twisters

The intent: Loosen up everyone’s lips before a meeting begins.

Try these words as a group (repeat each about 10 times, very quickly)

Unique New York

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Toy boat Red leather, yellow leather She stood on the balcony, inexplicably mimicking him hiccupping, amicably welcoming him in. (Good luck with this one! It’s not as bad as it looks.)

The business payoff: Everybody has already tripped o

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

er their tongues in front of the group, so they can participate comfortably. This is another great exercise for virtual teams.

Talk back: I’d love to hear how you are using improv techniques in your company, and what the business payoffs are

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A job interview is a two way street. Put the shoe in the other foot. You be interviewing the company as they interview you. Be prepared.

Statistics show that as many as 1 in 3 resumes are fraudulent. Some businesses shy away from conducting thorough background checks but the time and cost is really minimal. The cost of re-recruiting, retraining, loss of productivity and loss of capital are a few examples of what could happen to a business that doesn't conduct background checks. Following a few simple steps will help to ensure you employ the right person first time.

Bulgaria and Romania are to become the next two members of the European Union (EU) on 1 January 2007.

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