Advice You - Business

I’ve been driving a Porsche Cayenne for more than two years, yet my leasing company kee

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ps sending me letters imploring me to trade in my Mercedes SUV.

They should know the M

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ercedes is long gone because they bought it from me!

That’s how I got into the Porsche

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to begin with.

I’m a reasonable customer so I cut vendors a certain amount of slack, b

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ut I don’t need to keep receiving special service coupons for that Benz. By the way, if

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

it hadn’t been a service nightmare, I might be driving it still.

Getting these mailers

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

not only tells me that my leasing company is sloppy, but that their special, supposedl

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

customized offers are anything, but. I’m just one of many contented sheep grazing in t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

heir fields, and when they want to clip me again, they can more or less do so, at will.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

When I contact my inactive accounts I search the Internet to see if I can find anythin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

g that’s new about them. Recently, I did this with a Florida insurance company client.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

I found they had grown, and they were starting to do some publicity which discussed ho

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

consumers can better understand the soaring homeowner rates that have blighted the sta

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

te in the wake of recent storms and hurricanes.

By the time I spoke with them, I was u

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to speed with their issues, knowing it was a different company in many ways than it wa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s a couple of years ago. That knowledge helped me to earn more business from them.

To

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e, this is stuff that belongs in Selling or Marketing 101.

Do your homework. Treat cus

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tomers as individuals, and profit.

Make a point of updating your database, and by the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ay, this is a perfect excuse to call your clients NOW.

You’ll be amazed at what you’ll

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

learn, and they’ll probably teach you exactly what you need to know to sell them again

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Some experiences make it easy to learn what to do and what not to do. While learning in the sales profession might not happen with a flash of light, the lessons can still throw you from your chair. After all, you are the one who is most affected by how little or how much you learn. The choice is yours: you can succeed from taking the time to learn, or you can suffer without it.

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Advice You - Sales Managers: Boost Your Credibility & Sales by Updating Your Database

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