Advice You - Business

Let's assume you want to let everyone know that you will be having a "RED TAG" promot

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ion. You can do it the wrong way by assembling the troops and announcing the date. You can e

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

en make the mistake easier, just send out a memo or office e-mail and tell everyone.

Or you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

can do it the effective way.

THINK ABOUT WHAT YOU WANT TO ACCOMPLISH, INVOLVE THE PEOPL

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

YOU NEED TO INVOLVE AND PREPARE.

We will use your red tag event to illustrate.

You’ve

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

made the decision to have a sale. Congratulations.

Have you bothered to see if you have en

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ugh red tags?
Have you scheduled when to place the tags on the merchandise?
How

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

about when to take them off?. If your promotion does not have an ending date how can you cre

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

te urgency?
If you have an event that requires information you do not normally use doe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s your staff understand the information or where to find it?
Is everyone aware you are

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

having the event? The office staff, the credit department, shipping and receiving. If you ge

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t everyone involved you can insure better results.
Do you need help in controlling the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

traffic, registering them, etc? (You do expect to bring in lots of customers.)
Get y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

our salespeople excited. Treat it like an ordinary event and you will get ordinary results.<

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

b>

Whew, finally done!

NOT QUITE... ARE YOU READY FOR THE RESULTS?

Is your inventory rea

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

dy?
Are you ready?
Are your support people ready?
Do you have a way to mea

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ure the effectiveness of your ad?
Is the phone operator or receptionist prepared?

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Is your sales staff prepared?

Is there anything that would be a hindrance to the success o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

your sale?

It may seem like a lot to do for one meeting. Here is the point...

Use this fo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rmat. It gets everyone on the same page, leaves no room for doubt and it gets results!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Tags

Links

Advice You - Sales Meetings that Work

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