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Advice You - Back-to-School List - 10 Tips for Trade Shows
There’s a new year beginning now - the school year.
Whether you have children attending for the first time or
finishing university, it’s always hectic to get into the
back-to-school routine. And, if you don’t have school in your
family, there might be your own remembrance of the
excitement of starting afresh and learning something new.
This is a great time to review your trade show program in the same way you prepare
This is a great time to review your trade show program in the same way you prepare
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
for school.
Pick Your School = Industry
It’s a business school question - Are you a railroad or a transportation company? In other words, what business are you in? If you consider your industry a railroad, you will be concerned with rolling stock, laying track and logistics. If you consider your industry to be transportation, you will consider the railroad as a method of transportation - the same principles apply w
Pick Your School = Industry
It’s a business school question - Are you a railroad or a transportation company? In other words, what business are you in? If you consider your industry a railroad, you will be concerned with rolling stock, laying track and logistics. If you consider your industry to be transportation, you will consider the railroad as a method of transportation - the same principles apply w
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ether you run rail cars or airplanes.
There’s a engine, a carrier compartment, and now most
importantly, customer focus. Railroads have to lay track,
airlines have to have airfields, so there’s difficulty in
physically moving to meet customer demand. But railroads
adapted by allowing piggybacking - truck trailers on flatbed
rail cars. Airlines serve more markets with the hub and
spoke system. You should look deeply
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
nto your own
industry and determine customer focus for the next 12
weeks and 12 months.
Pick Your Classes = Shows
While your firm is part of an Industry, in times of slowing business there are two avenues you can take to garner more sales. One is to hunker down and bore deeply into your niche, the other is to expand into other industries. In both cases, you may want to look at trade shows beyond the ones you have
Pick Your Classes = Shows
While your firm is part of an Industry, in times of slowing business there are two avenues you can take to garner more sales. One is to hunker down and bore deeply into your niche, the other is to expand into other industries. In both cases, you may want to look at trade shows beyond the ones you have
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
n your current docket. For example, if going
deeper into your industry niche, you can consider local or
regional shows, international expos, or shows which focus
on discrete research in your niche allowing you an
intellectual advantage. If expanding into other industries, you
have a wide range of choices but the advice is to research,
research, research before investing.
Pick Your Teachers = Find the Best for You
No
Pick Your Teachers = Find the Best for You
No
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
all executives of Fortune 500 companies went to an Ivy
League or MIT caliber school, but considering the vast
number of colleges and universities, a disproportionate
number of these executives are graduates of the elite
universities. Translated to trade shows, that means you
should align yourself with well regarded shows, organizers
attuned to forward thinking, and professional organization
and management.
Pick Yo
Pick Yo
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ur Major = Marketing Message
When you declare a major, it’s your intention to complete the requirements and pursue a career in that field. People remember that you started off in theatre, switched to psychology, graduated in medieval history and then became a salesman. At a trade show, you don’t get a second chance to change your marketing message. All the promotion before the show, the exhibit and goodies need to re
When you declare a major, it’s your intention to complete the requirements and pursue a career in that field. People remember that you started off in theatre, switched to psychology, graduated in medieval history and then became a salesman. At a trade show, you don’t get a second chance to change your marketing message. All the promotion before the show, the exhibit and goodies need to re
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
olve
around The Message. In essence, a trade show is not the
time to change majors, confuse people and say “I really
don’t know what I'm doing here.”
Pick Your Books = Marketing Tools
A trade show is not an isolated marketing event but a continuum of your marketing efforts, so you won’t be limited to books. Along the way, your marketing tools are selected for the best impact on the right people, whether you use pr
Pick Your Books = Marketing Tools
A trade show is not an isolated marketing event but a continuum of your marketing efforts, so you won’t be limited to books. Along the way, your marketing tools are selected for the best impact on the right people, whether you use pr
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
nt, video or the Internet. Once you understand the
demographics of your audience, you use the right medium
for the message. For example, a firm with a high-tech
operation will expect to see detailed information about your
firm on your web site - it’s the first place they will look A
low-tech firm will expect print materials and detailed
manuals. And, yes, there are still people who don’t have
computers, don’t like c
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
mputers and will never use the
electronic goodies in your life as appreciatively as you do.
Pick Your Clothes = Exhibit
We always want to look our best. Just as your clothes are a representation of your personality, your position in a firm and your sense of style (how you view yourself), so too is your exhibit a representation of your company. It’s the first physical impression many people have of your firm. It tells
Pick Your Clothes = Exhibit
We always want to look our best. Just as your clothes are a representation of your personality, your position in a firm and your sense of style (how you view yourself), so too is your exhibit a representation of your company. It’s the first physical impression many people have of your firm. It tells
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
attendees at a glance if you’re an ordinary company or a
daring one. If you are high fashion (which may mean
expensive and faddish) or if your firm has strong traditional
roots. People absorb not only the color and the design of
your exhibit but the language of the signage and the image
of your graphics. They look at the presentation of the
information you have available - whether it’s simple
brochures or high tech
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
interactives. And they judge you both
in a overall sense and by subconsciously picking apart
those segments which they either strongly like or dislike.
Pick Your Friends = Staff
You can’t always play with your buddies, but you do want to be in a group which balances strengths and weaknesses to get the job done. Selection of the right trade show staff is the most important factor in the success of a trade show. If you
Pick Your Friends = Staff
You can’t always play with your buddies, but you do want to be in a group which balances strengths and weaknesses to get the job done. Selection of the right trade show staff is the most important factor in the success of a trade show. If you
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
exhibit is an award winner design but your staff is bored,
can’t answer attendee's questions or is boorish, most
people will walk away. Time is too short for the attendee to
teach your staff proper trade show etiquette and sales
techniques.
Stand Up to Playground Bullies = Pick Your Battles
During the trade show process, there will be times when you think something isn't fair, or is too expensive or really inconv
Stand Up to Playground Bullies = Pick Your Battles
During the trade show process, there will be times when you think something isn't fair, or is too expensive or really inconv
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
niences you. Sometimes, it’s because you don’t
understand the contracts and the flow of how a trade show
is put together. When in doubt, just ask for an explanation.
You don’t have to take “That’s the way it is...” for an answer.
Find the top level of authority and make your concerns
known. A losing battle for the current show includes
contracts signed which obligate you to use certain labor
pools at certain rates.
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ou can make your views know for
next year, but this year it is in stone. On the other hand, if you
find a competitor next to you (this happens very rarely as
show management is very conscious of this potential
squabble), ask that one of you be moved. Make sure your
complaints are legitimate. When you pick the right battles,
you should win. Otherwise, you’re just a whiner or a gossip.
Pick Your Sports = Extracurricula
Pick Your Sports = Extracurricula
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
Activities
Trade shows are seldom just a time to set up an exhibit, showcase your products, and leave. Increasingly, trade shows are bracketed by educational sessions, social events, informal networking time and fund-raising. Golf and tennistournaments are becoming fashionable either as a fund-raiser or just social time. Firms will entertain clients during the non-show hours by utilizing a hotel Hospitality Suite
Trade shows are seldom just a time to set up an exhibit, showcase your products, and leave. Increasingly, trade shows are bracketed by educational sessions, social events, informal networking time and fund-raising. Golf and tennistournaments are becoming fashionable either as a fund-raiser or just social time. Firms will entertain clients during the non-show hours by utilizing a hotel Hospitality Suite
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
or an off-site venue. It’s easy to overload your
calendar, overfill your glass and plate and think your only job
is to have a good time. Wrong! You are your company's
representative, so whatever behavior you demonstrate is
what people perceive as acceptable by your company. It’s
best to be on your best behavior.
Pack Your Lunch = Take Care of Yourself
When you’re on the road, it’s easy to fall into the grab-a-bite r
Pack Your Lunch = Take Care of Yourself
When you’re on the road, it’s easy to fall into the grab-a-bite r
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
utine as you rush through the airport. Or the
I-deserve-this- dessert syndrome as you dine alone waiting
for the next plane. Too much sugar, too much booze and too
much stress take their toll whether you’re going to or
coming from a show. Experienced business travelers have
these words of wisdom -
* Listen to your normal body clock as much possible
* Acknowledge when you need rest
* Drink lots of water and fluids
*
* Listen to your normal body clock as much possible
* Acknowledge when you need rest
* Drink lots of water and fluids
*
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
on’t drink alcohol when flying
* Maintain an exercise routine, even if it’s just walking around the airport
* Wear stylish and comfortable clothes - don’t look like you just came from the gym. You will be more quickly accepted and get better service when you dress professionally
* Pack lightly. There are no naked people where you’re going - there’s always a store
* Have an emergency kit with you. Whether you have a
* Maintain an exercise routine, even if it’s just walking around the airport
* Wear stylish and comfortable clothes - don’t look like you just came from the gym. You will be more quickly accepted and get better service when you dress professionally
* Pack lightly. There are no naked people where you’re going - there’s always a store
* Have an emergency kit with you. Whether you have a
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
eadache, you arrive at the hotel past room service hours,
or you feel lonely, take care of yourself. You should take a
medicine kit, pocket knife, small flash light, snacks, extra ID
and pictures of the family.
Going to school for the first time is scary but then it becomes routine. Keep a little bit of that first-time fear in your trade show routine. It will make you more aware of your surroundings and opportunities
Going to school for the first time is scary but then it becomes routine. Keep a little bit of that first-time fear in your trade show routine. It will make you more aware of your surroundings and opportunities
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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