Advice You - Business

Cold calling to generate sales leads is not the only way to get leads. In fact cold calling tends to be one of the mo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

st inefficient ways to do it. But if you are still cold calling and want to bring in more sales leads without increas

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ing your call volume, then you are in the right place.

In this issue of Cold Calling Supplement we’re going to talk

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

about generating sales leads the easy way without doing more work.

So what is the easiest way to generate sales lead

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

? Well the more people come into contact with your offer and know about your product or service the more sales leads

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you’ll have. So you need to get the word out about you and your product or service.

There are many many ways to do t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

his but I’ll only cover one method briefly. One powerful method to bring in more sales leads without more cold callin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

is a press release.

A press release is a short 1 page story about you, your product or service, and your con

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tact info. Once you have a press release you give it to the media and if you’ve done it right you’ll get massive amou

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nts of free publicity in newspapers, on the radio, and maybe even TV. Going in depth on how to write a killer press r

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lease is too large of a subject for this article but here are the basics.

First you need to create a newsworthy stor

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y. This is easier than it sounds and doesn’t require much work. Just make sure that the story about your product or s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ervice is interesting and not a sales pitch. Nothing will get your press release thrown away faster than submitting a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sales pitch. See this is already much more fun than cold calling!

After you have a newsworthy story you need to cre

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

te a killer headline that will get your story read. This is one of the most important steps. If your press release do

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

esn’t get read then you’ve wasted your time. Your headline must grab everyone’s attention and motivate them to read t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he rest of your press release.

So after you have a killer headline to go along with your newsworthy story you need t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

include your contact info. Your contact info is used by the media to contact you about interviews and getting more i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nformation.

That is a condensed version but it really is that easy. After you’ve done a good job on your press relea

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

se you will get tons of free publicity and then you can drive people to your website, an 800#, or your physical store

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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