Tags |
|
|
Links |
|
|
Advice You - Seven Benefits Of Cell Phone Marketing
When the first internet store was launched, it was a revolution that leveled the playing field between big corporations and small business. Where once millions could only dream of becoming entrepreneurs, the
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
internet allowed small businesses and even individuals with no capital to reach thousands of potential customers with a slick, user friendly website and a click of the mouse. Well today, another revolution is
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
afoot in the field of advertising and marketing. There was once a time when only the "Big Boys" could reach large numbers of consumers, specifically targeted and tracked for results; but now with cell phone
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
marketing technology small businesses can reach large numbers of geo-targeted customers who have opted-in to receive their offers with opt-in coupon services. Many businesses are getting their feet wet using
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
his new marketing tool; but others are still not educated about the benefits to their business.
There are seven major benefits to small businesses who market to customers through their cell phones.
1.
There are seven major benefits to small businesses who market to customers through their cell phones.
1.
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ng>Fresh Market - Cell phone advertising is a nearly untouched market, with very few businesses using the technology. Because the market is nowhere near a saturation point, consumers remain open to r
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
eceiving advertisements. According to "In-Stat" 20% of cell phone users said some form of mobile advertising would be acceptable. There are 192 million cell phone users in the United States as of 2005 and the
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
number continues to grow each year.
2. Large Market - Over 12 billion text messages are sent and received in any given month in the United States. Consumers 18 - 35 years old are more likel
2. Large Market - Over 12 billion text messages are sent and received in any given month in the United States. Consumers 18 - 35 years old are more likel
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
to receive information via their phone and/or the internet than through traditional advertising outlets such as newspapers and radio.
3. Instant Access - Most consumers keep their cell phon
3. Instant Access - Most consumers keep their cell phon
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e on them at all times and over 90% of all text messages received are read. Customers can use their cell phone to redeem a coupon or offer at your store or via your website. As a result there is no added dela
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
y in purchasing due to lost or misplaced paper coupons.
4. Qualified Customers - All customers have opted to receive your coupon via their cell phone by using a third-party cell phone market
4. Qualified Customers - All customers have opted to receive your coupon via their cell phone by using a third-party cell phone market
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ing service such as www.text2store.com. So you know that they want to receive your marketing message. Don't risk your reputation or a lawsuit by collecting customer cell phone numbers and sending out advertis
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ng on your own. Some customers may forget that they gave you permission to market to them on their cell phone and become annoyed by your marketing messages. Third-party cell phone marketing companies allow co
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
nsumers to opt-in and opt-out of the service whenever they choose.
5. Targeted Customers - Cell phone marketing can allow you to target customers by zip code, city, state and stated interest
5. Targeted Customers - Cell phone marketing can allow you to target customers by zip code, city, state and stated interest
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
. So, if you're a coffee shop in Dallas, TX you might target consumers who live in Dallas and expressed an interest in coffee shops or caf?s. Many cell phone marketing companies allow you to track who has rec
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
eived your message and who has redeemed your coupon, giving you detailed and instant reports on your marketing results.
6. Viral - When your coupon is sent to a customer's cell phone that in
6. Viral - When your coupon is sent to a customer's cell phone that in
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ormation along with your business phone number and address is stored on the phone and can be forwarded to the customer's friends and family. For every customer who receives a coupon directly from you may forw
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ard that message to at least 10 additional people creating new customers for your business at no additional cost.
7. High Redemption Rates - Traditional advertising such as mailed coupons an
7. High Redemption Rates - Traditional advertising such as mailed coupons an
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
d flyers have a redemption rate as low as 1%. With mobile marketing the redemption rate can be as high as 30%. When Dunkin Donuts text messaged coupons for 99 cent lattes to mobile phone customers in Massachu
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
setts, they increased their Boston area store traffic by 21%.
Marketing through cell phones provides a level of targeting customers and tracking results never seen before in the traditional advertising field
Marketing through cell phones provides a level of targeting customers and tracking results never seen before in the traditional advertising field
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/38938/adviceyou-Seven-Benefits-Of-Cell-Phone-Marketing.html">Seven Benefits Of Cell Phone Marketing</a>
BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/38938/adviceyou-Seven-Benefits-Of-Cell-Phone-Marketing.html]Seven Benefits Of Cell Phone Marketing[/url]
Related Articles:
Expecting Your Staff to Multitask? It's Not Necessarily a Good Idea
What are the Differences between an SSW, MSW, CSW, and LCSW?
Bookmark it:
|