Advice You - Business

Cold calling is still prevalent today but what you don’t know is that you don’t have t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

o keep doing it. How can this be you ask? Well, by cold calling you’re really doing t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e advertising yourself by contacting one person at a time and trying to convert them to a lead

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

But why would you do that when you could get something or someone else to do it for you…even

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hile you’re sleeping?

What I’m talking about is leverage. Before we get into that let me ask

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ou a question: Would you rather do the same task hundreds of times, or, would you rather do so

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ething once and then have it go to work for you? I think all of us would choose the later meth

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d.

Leverage is the process of doing something once and then letting your results do all the w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rk for you. For example instead of making 200 cold calls a day I could write two direct mail a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s and send them to thousands of people. That is leverage. Not only is writing the ads easier t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

do, it’s far more effective in reaching a larger audience. Now I know what you’re thinking, “

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

’d rather call someone instead of mail them something because they are more likely to listen.”

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Well that maybe true (and it may not be) but I would rather contact thousands of people with a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

slightly less effective method than contact 200 people with a method that might produce a slig

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tly better result per person. If you can cold call thousands of people a day then you may have

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a point. But as you know you can’t. But I can send out as many direct mail pieces as my pocket

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

book can afford. And with direct mail being so cheap these days that’s a lot of mailings.

Ins

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ead of trying to improve your cold calling method you should really be looking into methods of

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

marketing that allow you to gain massive amounts of leverage. You should be looking for a syst

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

m that will work for you to bring in massive amounts of leads without you picking up the phone

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/38972/adviceyou-Cold-Calls-That-Work-While-Youre-Sleeping.html">Cold Calls That Work While You're Sleeping</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/38972/adviceyou-Cold-Calls-That-Work-While-Youre-Sleeping.html]Cold Calls That Work While You're Sleeping[/url]

Rising gas prices are having a dramatic effect on everything in view of the fact that the economy is literally driven by the need for gas. This is reflective upon an employees need to have to commute daily...

Our research identified 47 qualities that distinguished great coaches from their opposites. We chose the key themes that did the best job of teaching what we had learned, and built our management coaching model with them.

Here are seven additional factors to consider as you define the parameters that produce success in YOUR company’s sales job. If you are a salesperson, you can also benefit from considering these questions, as they can help you identify target prospects and further refine your sales approach.

Tags

Links

Advice You - Cold Calls That Work While You're Sleeping

Related Articles: