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  • Advice You - Sales Tip-Turn on the Faucet of Success

    I read an interesting story over the weekend. It involved the ingredients in water. As we all (?) remember from o
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ur school days, water is made up of H2O, or two parts hydrogen and one part oxygen. Take away any of the ingredien
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ts and you may get something, but it certainly isn't water. Maybe you actually have all the ingredients just not t
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    he right amount, you still won't get water.

    Your successful sales system is exactly the same. It is made up of se
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    eral parts. There's the mental part that includes attitude, confidence, etc., tools, and the strategies to use tho
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    se tools and action. While you may come up with other ingredients, I believe that most, if not all would fall unde
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    r into of these categories. Unfortunately, take away any one of these ingredients, or put in the wrong amount and
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    much like the water example, you may have something, (just getting by, mediocrity, futility, frustration, etc.) but
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    you don't have a truly successful sales career.

    Sometimes, it can be a small change. Sometimes it takes a complet
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    e overhaul of what you are doing. The point is, until you get the correct ingredients and the correct amount of ea
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ch, you will continue to struggle. It doesn't matter how hard you work at it, how hard you try, or how many times
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    you do it, mixing together one part hydrogen and one part oxygen will not produce what you are after. When you do
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    't have the correct ingredients, you cannot get the correct results. It's that simple.

    If you want to quench your
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    thirst, you can keep trying different combinations and then hoping that at some point in the future you will in fa
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ct hit on just the right combination. It can take thousands of tries and years of trial and error to even get clos
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    e to success. And it makes no sense when you can simply get up, take some action and turn on the faucet. Seems li
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    e a simple decision and it is.

    However, when it comes to your sales career, you are content to continue as you are
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    or perhaps try to patch things together with a tool from here or a strategy from there. Yet, if you would only ge
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    t up and turn on the faucet, you could skip the trial and error, the frustration, the futility, the mediocrity and
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    have more success than you ever thought possible.

    It's up to you. What will it be? The faucet or the frustration


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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