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Advice You - Does Competition Knot Up YOUR Nylons
I have this quote taped right to my desk credenza.
" You'll never reach your destination if you stop to throw stones at every d
" You'll never reach your destination if you stop to throw stones at every d
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
og that barks."
- Sir Winston Churchill
It can happen so easily.
You see, hear, read about your competition and you can almo
- Sir Winston Churchill
It can happen so easily.
You see, hear, read about your competition and you can almo
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
st feel your nylons getting knotted up.
Not too comfortable is it honey?
Sir Winston definitely nailed it on the head.
If yo
Not too comfortable is it honey?
Sir Winston definitely nailed it on the head.
If yo
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
u spend all your time being REACTIVE to competition then guess what?
You're not being proactive. Not innovative. Not staying t
You're not being proactive. Not innovative. Not staying t
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
rue to your course. Not being a leader .
Like I said - " You're all "NOT-TED" Up!"
Unfortunately when your customer sees you
Like I said - " You're all "NOT-TED" Up!"
Unfortunately when your customer sees you
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
doing this - they think you are more interested in being a copycat than an original. Meow.
Here's A Little Quiz To See If Your
Here's A Little Quiz To See If Your
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
Competitors KNOT You Up:
1. You have that "sinking feeling" when you are at the same networking function.
2. You have a head
1. You have that "sinking feeling" when you are at the same networking function.
2. You have a head
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ache when you see their booth at a tradeshow.
3. You feel nauseated when you see them in the media.
4. You check out their web
3. You feel nauseated when you see them in the media.
4. You check out their web
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
site obsessively.
5. You are over-sensitive when their name gets mentioned.
6. You bad-mouth them to your customers. (this is
5. You are over-sensitive when their name gets mentioned.
6. You bad-mouth them to your customers. (this is
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
really BAD by the way!!)
7. You drop your prices to get their customer's business.
If the butterflies went off in your stomach
7. You drop your prices to get their customer's business.
If the butterflies went off in your stomach
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
for ANY of the above points - then girl - your nylons are knotted up!
And you're wasting your time, energy and brain power wor
And you're wasting your time, energy and brain power wor
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
rying about what you can't control.
Hey - here's a thought!
You know something your competition doesn't have?
YOU.
You and y
Hey - here's a thought!
You know something your competition doesn't have?
YOU.
You and y
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
our customers have a relationship that can't be copied by a competitor.
It isn't about dropping your rates. Or choking on your
It isn't about dropping your rates. Or choking on your
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
toast when you see your competitor in the paper.
Here's Some Bossy Sales Diva Advice:
Look for the grain of truth that bugs y
Here's Some Bossy Sales Diva Advice:
Look for the grain of truth that bugs y
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
u.
Are they doing something MUCH BETTER than you? Doing something you may not even have thought of?
Well - don't copy their id
Are they doing something MUCH BETTER than you? Doing something you may not even have thought of?
Well - don't copy their id
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ea (that's just cheesy) - copy the innovative thinking instead.
Instead of getting all knotted up - get FIRED UP and ask yourse
Instead of getting all knotted up - get FIRED UP and ask yourse
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
lf " What could I do to improve my products and services that would make me UNIQUE?"
It's a tough question that may require pot
It's a tough question that may require pot
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
s of coffee while you're thinking. But it is a heck of much better way to spend your time - thinking about YOUR BUSINESS and YO
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
UR CUSTOMERS.
Wouldn't you agree?
Your Diva Fun-Work? Take a good look at your competition and what they are doing RIGHT and
Wouldn't you agree?
Your Diva Fun-Work? Take a good look at your competition and what they are doing RIGHT and
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
challenge yourself to improve in another area.
Remember. Your competitor isn't wrecking your expensive DKNY pantyhose. YOU ARE
Remember. Your competitor isn't wrecking your expensive DKNY pantyhose. YOU ARE
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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