Advice You - Business

Many a salesman has stared in the face of fear and lived to tell about it. In reality, meeting wit

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

h the prospect is not what brings the salesman fear. If the salesman were to meet up with the pros

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ect on any other occasion they would no doubt feel as comfortable around them as they would around

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

anyone. If the salesman believes in their proposition, presenting it won't bring them fear. This

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

brings us to the real source of fear that torments the salesman. Every salesman has experienced th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s crippling condition. Some promising sales careers have been shortened because of it.

What a sal

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sman fears most is himself.

The best way to conquer this fear is to get your mind off yourself and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ut your goods center stage. During the pre-approach phase of the selling process remind yourself

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

you are offering your prospect a product, or service that holds real value for them. In fact, you'

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e doing the prospect a favor by introducing them to such a great deal.

The salesman who is handic

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

pped by fear may be too conscious of him, or herself, but once they put their mind on the proposit

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ion and off of themselves, they began to feel more confident. They're rendering a real service to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

he prospect and if the prospect refuses to buy, the prospect is doing a disservice to themselves.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

The ghost of fear is washed away with this new mindset.

Think back to the things you have done th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t required courage. You did them and did them well. This is proof that you are capable of meetin

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

any obstacle head-on and achieving success. You're not a weakling. You're strong and mighty. Fo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

get you ever failed at anything. Remember your successes. What was it that enabled you to beat

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

own this fear before? Pull it up and use it again. Others have succeeded who are less capable th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

n you, but you knew they would succeed because you believed in them, so why should your expectatio

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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