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Advice You - Unlearning Is Just As Important As Learning
Without a doubt learning new skills and developing the right attitudes in sales is vital. Without them it is impossible today to ensure you
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
r continued success. Whether these new insights come from a mentor or coach, reading, attending seminars, listening to CD’s or just talking
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
with peers or your manager it is essential to continue to hone your abilities if you want to successfully compete in today’s changing world
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
.
I believe in learning and spending dedicated time each day to the discovery of creative ideas and approaches to sell and service your cus
I believe in learning and spending dedicated time each day to the discovery of creative ideas and approaches to sell and service your cus
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
omers. Successful salespeople know and accept the simple truth that you can’t succeed in today’s world with yesterday’s skills and tactics.
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
You must keep learning.
However, it is also important to continue your unlearning as well. What is unlearning? Here is a simple example.
However, it is also important to continue your unlearning as well. What is unlearning? Here is a simple example.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
For years you have believed that selling is only a numbers game, that if you see enough prospects you will make enough sales. I have neve
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
r believed this philosophy because it implies that it doesn’t really matter who you see as long as you persistently just keep logging more a
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
d more sales calls – regardless of the nature or quality of the prospect. Plus, what is enough? However, if you see enough ‘qualified’ pros
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
pects you will consistently increase your sales while ensuring repeat and referral business. What needs to be unlearned here? And is it rea
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
lly unlearning or just the replacement of an untrue or outdated skill with a newer and more relevant one? Small point here folks. I like t
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
o just call it unlearning.
So what needs to be unlearned? Is it an attitude? A philosophy? A belief? It doesn’t matter what you call it, i
So what needs to be unlearned? Is it an attitude? A philosophy? A belief? It doesn’t matter what you call it, i
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
it is getting in the way of your success it is time to let it go, unlearn it, and embrace a better and more effective approach or technique
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
.
Why do people hold on to values, beliefs, approaches or sales techniques that are no longer effective? Here are a few reasons.
-They ar
Why do people hold on to values, beliefs, approaches or sales techniques that are no longer effective? Here are a few reasons.
-They ar
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e comfortable for you.
-You don’t have to spend time learning new stuff.
-You can’t admit that your approach, technique or attitude isn’t
-You don’t have to spend time learning new stuff.
-You can’t admit that your approach, technique or attitude isn’t
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
working any longer.
-You don’t like change.
-You are just stubborn or stupid.
-You are afraid that if you try a new belief or tactic that
-You don’t like change.
-You are just stubborn or stupid.
-You are afraid that if you try a new belief or tactic that
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
it might not work.
-You don’t even know that it isn’t working, is no longer true or that there is a better way.
Are you holding on to any
-You don’t even know that it isn’t working, is no longer true or that there is a better way.
Are you holding on to any
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
out dated attitudes, techniques or beliefs?
Are they getting in the way of your success?
What are your excuses for holding on to this stuf
Are they getting in the way of your success?
What are your excuses for holding on to this stuf
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
f?
If you have been in sales more than five years, I recommend that you carefully evaluate all of your techniques, approaches, attitudes an
If you have been in sales more than five years, I recommend that you carefully evaluate all of your techniques, approaches, attitudes an
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
d beliefs to determine which ones are still applicable and which ones need to be thrown in the trash.
Special Sales Boot Camp opportunities
Special Sales Boot Camp opportunities
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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