Advice You - Business

Too often, customers are frustrated in restaurants by indifferent service and food qual

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ity, and companies seem to be unable to solve the turnover problem - it's blamed on ba

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hires or inadequate training. Some companies even cut training dollars since they exp

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ct their employees to quit anyway.

Perhaps the training dollars are targeted at the w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ong level.

A recent trip through the local electronics store illustrates the point. I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

pent nearly $1,000, and the checker, who also happened to be the manager, didn’t say a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

word the whole time. I asked why I didn’t at least get a “thank you” for spending so m

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ch money. His reply, within earshot of numerous employees? “It says so on the receipt.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

All the employee training programs in the world will never change the environment in

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hat store. Similar things might be happening in your restaurant. You spend dollars on

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

raining employees, but the real issue --- management development --- is never addresse

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d.

If managers don’t know how to coach and develop people properly, or if they allow s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ortcuts, sloppy uniforms, and people to arrive late, it doesn’t matter what the employ

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e training manual says. That store will run at the low level the manager allows.

So w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

at’s the answer? Spend money developing the managers. Train the people who need to tra

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n the people. It leverages your investment and has a big trickle-down effect, since on

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e the manager changes their behaviors, the employees will soon follow.

Still skeptical

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Why not reallocate a bit of the marketing money for your next promotion or ad spot to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

training managers? It’s insane (and expensive) to attract more customers and have them

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

find out you aren’t very good. There’s the money to pay to fix the real training issue

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Where is the Training Issue?

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