Advice You - Business

Okay so you have your sales teams in place and they are trained a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nd have been making decent numbers and all of a sudden a new comp

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

etitor appears on the market in your region and the market also s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eems to be taking a turn for the worst. Industry analysts are cal

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ling for a minor industry sector rotation and downturn in your ma

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rket.

You feel that many of your sales people are becoming disen

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

chanted and may quit. One has already quit and left the company,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you are worried they may even end up at the new competition even

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

though they have a non-competition clause in their contract.

You

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

can sit their and sulk and misery loves company as we know so yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

u will have plenty of those who will commiserate with you. Or you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

can get busy and get it done and build some strength of characte

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r in the process for you and your organizational capital on your

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sales force; team work building time.

Consider if you will it is

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

time to take your sales training to the next level; it is time f

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

or Sales Training 202. This is where you bring in some sales cons

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ultants and some top notched kick butt experts. You need to do th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

is. Maybe you need some of Dr. Goodman’s new tapes and a vi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sit from the pro out West in California. But whatever you do you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

are in crisis mode and you need some help. Think on this in 2006.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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