Advice You - Business

When we feel cognitive dissonance, we have to find a way to deal with the psychological tension. We have an arsenal of tools at our disposal to help us return to cognitive consistency.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Your favorite politician, the local mayor, for whom you campaigned and voted, is in trouble. You spent your own time and money convincing family, friends, and neighbors to vote for thi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s candidate. You thought he was a family man, a man of values, somebody who could be trusted. Now, after two years in office, he's been caught red-handed having an affair with an office

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

staff member, who is barely older than his daughter. The news creates dissonance inside you. To alleviate the dissonance, you might react in any one or combination of the following way

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s:

* Denial--To shut out the dissonance, you deny there is a problem. You do this either by ignoring or demeaning the source of the information. You might also deliberately misperce

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ve the confronting position.

"This is just the media going after him. He is doing a great job, so the opposing party is trying to smear his good name. This will all blow over when the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

facts come out. It's all just a big misunderstanding."

* Modify--You change your existing cognitions to achieve consistency. Most of the time this involves admitting you were wrong

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and making changes to remedy your errors.

"I can't believe I voted for this guy. I feel swindled and taken advantage of. I really mistook him for a man of character. I need to apologiz

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e to my family and friends. I cannot support a man who does not honor his wedding vows."

* Reframe--You change your understanding or interpretation of the meaning. This leads you to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

either modify your own thinking or devalue the importance of the whole matter, considering it unimportant altogether.

"The media said affair. Well, I'm sure he didn't actually sleep w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

th her. Maybe they're just good friends. I'm sure his wife knew all about the whole thing. Even if they did have an affair, who doesn't? Is it that big of deal?"

* Search--You are d

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

etermined to find a flaw in the other side's position, to discredit the source, and to seek social or evidentiary support for your own viewpoint. You might attempt to convince the sourc

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e (if available) of his error. You might also try to convince others you did the right thing.

"I've heard about the reporter breaking this story. He's blown things out of proportion be

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

fore. All the friends I've talked to don't think the story is true. In fact, this reporter has been against the mayor from the time he became a candidate. I'm going to call that reporte

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r right now."

* Separation--You separate the attitudes that are in conflict. This compartmentalizes your cognitions, making it easier for you to ignore or even forget the discrepanc

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

. In your mind, what happens in one area of your life (or someone else's) should not affect the other areas of your life.

"I voted for him and he is doing a great job. Inflation is lo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

w, unemployment is not a problem, and crime has been reduced. He is doing everything he said he would. It does not matter what he does in his private life. What matters is how he is doi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ng his job. There is no bearing between an affair and his job performance."

* Rationalization--You find excuses for why the inconsistency is acceptable. You change your expectations

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

or try to alter what really happened. You also find reasons to justify your behavior or your opinions.

"Well, his wife is cold to him and she's never around when he needs her. She's n

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ever really supported him since he took office. After all, she still has her own business. Maybe this is just a marriage of convenience and this relationship is part of their agreement.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.

I get this question every so often and it always seems odd because I always KNEW I would start up my own business. I suppose I just had to wait for the timing to be right.

Retail selling is one of the toughest jobs amongst white collar workers. To be effective, sales staff must be able to develop a relationship with strangers who distrust them in the first twenty seconds of meeting them. An insight for managers and sales staff which is often missing from the standard approach to sales is that their role is to help customers through their buying process rather than to push potential customers through a “sales process”.

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Advice You - Methods of Protecting Mental Consistency

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