Advice You - Business

Most bike shop sales people are there because they love bicycles and t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

his indeed helps them answer all the questions that a rider might have

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and yet this is not the only thing that a bicycle shop sales person n

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eeds. You see, they also need good sales training and they need to lis

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

en and help the rider or shopper understand why things cost so much, t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he differences between types and which bike might be best for them.

G

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

iving a cyclist too many choices could lead to a NO Sale and the rider

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

leaves to go shopping, perhaps never to return and that means lost sal

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

es. To prevent this they will need training and good training too. Not

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

only sales training but they need to be in training too, cyclist trai

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ing.

Why you ask? Well selling bicycles is not like selling ride on l

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

awn mowers. Bicycles are much quieter and go a heck of a lot faster to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o. The experienced cyclist with knowledge is needed in the bike shops

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

of America, because the bike shops are losing sales due to the lack of

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

abilities and sales training of their floor sales folks.

Recently, I

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

over heard a lady asking questions about a certain bike. The guy was v

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ery knowledgeable but he did not listen. Later that week I went to ano

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

her bike shop in town and saw the lady picking up a new bike, which sh

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e had bought the day before and she bought all the extras including a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

GPS, she spent about $2,200 and that is money the first bike shop lost

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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