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Advice You - eLearning: Hype or Hip?
Many times customers and potential customers ask me whether eLearning is just a passing fad. This is an excellent question that warrants some discussion. My experience with eLearning and more especially with custom eLearning content development has been an extremely positive
one. Unfortunately some companies are
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
dismissing the concept of eLearning because they have had a negative experience with it. Recently, I came across a discussion on the Support Insight discussion forum that described eLearning as a hyped solution to training.
I have had the opportunity to speak to many people about their experience with eLearning a
I have had the opportunity to speak to many people about their experience with eLearning a
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
d
the majority of skeptics and naysayer have one thing in common. Predominantly they have all
had a negative experience with the development of training materials. The common theme that I
have seen is that most of the development work was done without completing a thorough needs
analysis. In addition, many com
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
anies are guilty of selecting an eLearning vendor without doing
the necessary research about what the industry offers and what criteria they should use when
selecting an eLearning vendor. The product offerings in the eLearning industry are extremely
diverse as are the skills and experience that eLearning vendor
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
’ possess.
It is important to determine what your needs as a customer is and what role vendor selection will play in your ultimate success or failure. I would recommend that you read my short white paper entitled ‘Selecting an eLearning vendor: A guide to making an informed decision’, that describes the most im
It is important to determine what your needs as a customer is and what role vendor selection will play in your ultimate success or failure. I would recommend that you read my short white paper entitled ‘Selecting an eLearning vendor: A guide to making an informed decision’, that describes the most im
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ortant considerations that need to be made when selecting an eLearning vendor.
I can’t stress how important needs analysis is to developing successful eLearning materials such
as customized interactive eLearning courses, multimedia reference materials or analytical
technical toolkits. Unfortunately many custome
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
rs don’t take the time to think about what their
needs and objectives are. In addition they often select eLearning developers who overlook this
step or do a cursory high level needs analysis focused primarily on selling bells and whistles to
the customer, rather than focusing on the customer’s business needs an
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
limitations. Yes, it is
important to note that eLearning does have limitations, primarily driven by the fact that not all
customers are equal when it comes to technology. This limitation is an important consideration
when you are considering eLearning as a training method.
The initial needs assessment should
The initial needs assessment should
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
dentify the objectives of the eLearning program, course,
materials and who will be using it. How will they access the materials? What technology will they
be using? Does it make sense to include interactive bandwidth-intensive elements such as video
and audio? Unfortunately, some eLearning content developers ov
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
rlook these considerations
and as a result develop a solution that disappoints the customer. This then results in the failure
being laid at the door of eLearning, rather than at the door of the actual eLearning vendor and the
customer.
Developing an eLearning project has to be done by building a relationship w
Developing an eLearning project has to be done by building a relationship w
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
th an eLearning
vendor that has extensive experience in the industry. eLearning is not a silver bullet that can
solve all of your training needs. In many cases eLearning can not eliminate the need for face to
face training. In these cases eLearning can compliment on site training as part of a blended
learning
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
approach.
In most companies there will be people that will resist any computer based instruction. In fact, all companies have people who resist any change as a rule. You must recognize this threat to the development of any eLearning materials prior to beginning any projects and realize that you will need to ide
In most companies there will be people that will resist any computer based instruction. In fact, all companies have people who resist any change as a rule. You must recognize this threat to the development of any eLearning materials prior to beginning any projects and realize that you will need to ide
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
tify a champion, project sponsor and department leaders that can assist you in
mitigating and mediating any resistance to new training initiatives.
An easy way to mitigate any initial resistance in your corporation to new eLearning initiatives is to focus on quick wins. This is a great way to demonstrate the va
An easy way to mitigate any initial resistance in your corporation to new eLearning initiatives is to focus on quick wins. This is a great way to demonstrate the va
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ue of a new eLearning initiative
and to develop a good working relationship with your eLearning vendor. Many companies try to
focus on the areas with the most complicated needs first. In my opinion this is a bad approach
that can only end in disaster. Remember keep your first project simple!
Start by focusing
Start by focusing
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
n areas where there is a need and where there are existing training materials
within your organization. It is a lot easier to create a customized interactive training course from
existing sources such as PowerPoint presentations developed by subject matter experts (SME’s),
lessons learnt documents, case studies
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
and standard operating procedures (SOP’s) as opposed
to starting from scratch. It is amazing how much information you will find when you start looking
within your organization. Admittedly most of the materials that you will find are informational only
and would need to be structured and redeveloped into an inte
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ractive format that ensures
knowledge retention. Having said this it is much easier, less time consuming and resource
intensive to use existing information within your company rather than attempting to reinvent the
wheel. Remember focus on quick wins that will impart essential knowledge to a select group of
yo
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
r final overall target audience and demonstrate the value of your endeavor.
eLearning is a valuable training tool as long as it is approached in a manner that keeps your
ultimate objectives, limitations, corporate political landscape and possibilities in mind. Like any
other tool the final result is dependent o
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
the skill of the operator. eLearning can have extremely
positive results within your organization including saving you time and money paid for onsite
training often involving travel, increased productivity, self-paced learning and maximized ROI.
However, positive results require foresight and a good working re
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ationship between the content
developer, customer project manager/owner and the project sponsor/champion. We would be
happy to assist you with any of the questions that you have. Even if you are only at the initial
needs assessment stage, we would be happy to discuss your eLearning development options
with you
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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