Advice You - Business

If you own a mobile detailing business you realize that many peopl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e will walk up your truck and ask you about the services that you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rovide. They can see that you're working on someone else's car and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

they like the idea of having their car detailed while they are at

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ork.

It makes perfect sense because it saves them time and money

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and you can make a good living doing detailing in parking lots of

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

eople's offices. But you must train your employees on each and ev

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ry truck how to sell. More importantly you must teach them how to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

isten.

Many auto detailers have a little routine that they go thr

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ough and they use the same sentences on every single customer. It

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

is good to have a canned sales pitch, but it is not smart to use i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

willy-nilly. And it makes no sense to use the sales pitch when an

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

wering a question that it does not represent.

The customer will s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ee this and assume you are just trying to sell them and assume you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

simply gave them an answer, which was irrelevant to their question

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Further they will think you are not listening and that you do no

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

care or about what they want or are interested in.

It is importa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nt to train your salespeople and your crew how to sell mobile deta

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ling services if they are going to ride on that truck and work on

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

our teams. I sincerely hope you will consider all of this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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