Advice You - Business

Saying that two Salespeople are the same is like saying that two pets are the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

same; and we all know that isn’t true.

For starters, dealing with a salespers

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

on with years of experience is definitely different from dealing with a salesp

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rson that is just rounding out his or her first week in the industry.

Further

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

more, dealing with a salesperson that puts your needs before his or her own is

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

quite a different thing all together from dealing with a salesperson that put

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

his or her own needs first.

As another example, working with a salesperson t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hat wants to build a partnership based on a win-win philosophy that involves h

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

elping your company reach its goals is far removed from the experience of deal

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ng with a salesperson that simply wants to sell you a product and move on to t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

he next account.

The question then becomes, how do you choose the right sales

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

person?

I personally think it’s as easy as looking at how he or she does busi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ess.

For example, are they willing to provide reference letters and testimoni

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

als when asked upon, can they answer your questions in a timely fashion, are t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hey currently working with some of the key accounts in the area, and are they

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

oncerned with what your company is hoping to achieve or are they only concerne

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d in telling you what you should do and what you should buy?

The answers to a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ll of these questions should be good determining factors when choosing a sales

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

erson; and if all else fails, go with your true gut feeling.

Just remember, c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hoosing the wrong salesperson is sometimes as bad as choosing the wrong vendor

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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