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Advice You - Sell With an Attitude
When selling a product or giving a sales presentation, you always want to convey a positive, upbeat attitude at all times
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
. This will send a crystal clear message to your audience that you believe in the product you sell, and that they should
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
also.
It is rare that you come across a person in sales that is down on his luck, moping around with his head down, and
It is rare that you come across a person in sales that is down on his luck, moping around with his head down, and
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
eeling sorry for himself. This person is definitely in the wrong business.
Attitude is everything in sales, from the gle
Attitude is everything in sales, from the gle
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
am in your eye, right down to the polished shoes on your feet.
Have you ever heard the expression “smile, it’s contagiou
Have you ever heard the expression “smile, it’s contagiou
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
s?” well it’s true, your smile is contagious, so smile when you greet your customer, they most definitely will return the
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
gesture.
Imagine someone trying to sell you something without ever looking you in the eye, or shaking your hand upon met
Imagine someone trying to sell you something without ever looking you in the eye, or shaking your hand upon met
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ing you. This would be an indication to most people that the person selling the product does not believe in, or care abou
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
t their product. Imagine asking them questions and being left with blank stares and empty answers. You will most likely n
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
t be doing business with this person.
The above example would be a description of someone “not” selling with an attitude
The above example would be a description of someone “not” selling with an attitude
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
.
When I say “sell with an attitude,” I don’t mean that you have to go out and buy a T-shirt that says “I have an attitu
When I say “sell with an attitude,” I don’t mean that you have to go out and buy a T-shirt that says “I have an attitu
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
de.”
An attitude can be many things, but in sales you want it to be positive. It can be nice, or laid back. You don’t ha
An attitude can be many things, but in sales you want it to be positive. It can be nice, or laid back. You don’t ha
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
e to be loud and boisterous. It is not necessary to give two handed political hand shakes, or go around back slapping to
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
sell your products.
The ingredients to selling with an attitude are at your fingertips. In fact you were born with them.
The ingredients to selling with an attitude are at your fingertips. In fact you were born with them.
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
All you need is a smile, confidence in yourself and your product, the ability to look people in the eye, and product kn
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
wledge.
Also, appearance can speak volumes about your attitude as well. So make sure you look the part. If people think
Also, appearance can speak volumes about your attitude as well. So make sure you look the part. If people think
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
that you don’t have the ability to take care of yourself, they will also think that you don’t have the ability to take ca
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
re of them.
So sell with an attitude. Smile, be happy, put a spring in your step. Let the world now that you are here to
So sell with an attitude. Smile, be happy, put a spring in your step. Let the world now that you are here to
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
sell, and that you love what you do. Remember, the better your attitude, the better your sales results will be.
This art
This art
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
icle may be reproduced by anyone at any time, as long as the authors name and reference links are kept in tact and active
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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