Advice You - Business

I love the art of selling. LOVE IT. When I first entered the field of sales, the one thing I quickly grew to appreciate was the fact that anything I did to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

increase my ability in selling also increased my ability in life. Sales skills are life skills.

“There’s a born salesman!” I have yet to read, or hear o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the evening news, of a lady who gave birth to a sales person. Or an attorney, or doctor, or for that matter an embezzler or swindler. Birth is given to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

boys and girls; everything after that is by choices made and skills that are learned. And sales skills are life skills.

“I am not ever going to be in sal

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s!” Really? If you have ever been in a conversation in which you were trying to express an opinion or influence an event, then you were selling. The trut

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is that everyone is constantly trying to sell an idea, belief, proposition, opinion, or a goal. You use sales skills throughout the day, everyday. With

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your spouse, your kids, your peers, your neighbor, your parents, at the store, at the bank, at your church, when you buy a car or a house, or when you simp

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y go out to dinner. Sales skills are life skills.

There is not an area of your life where sales skills cannot be a benefit. Teachers use sales skills.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Preachers use sales skills. Police officers use sales skills. Mother Teresa used sales skills. Regardless of what you do, sales skills will improve your

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

probability for success at motivating, instructing, encouraging, coaching, communicating with and reaching people. Sales skills are life skills.

In fact,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

every successful person is good at selling himself or herself.

Truly successful sales people have great listening skills. (Although my wife often question

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s mine!) Unfortunately, the image of a good sales person is a slick talking person who could sell ice to an Eskimo. However, just the opposite is true. T

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e professional sales person wouldn’t sell ice to an Eskimo unless that ice was wanted and needed. And that would be determined through a series of questio

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ns and keen listening to determine the need. In fact, a true professional sales person will listen over three times as much as they will talk! (Again, my

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ife may disagree but it is true!) Sales skills are life skills.

There is not a single person in an organization that does not have an opportunity to sell

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

or their organization. It is for that reason that I believe everyone in an organization should receive some training in sales skills. It takes very few po

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sitive results to more than pay for the investment! Think about the tremendous upside. Not only do you dramatically increase the potential of your sales f

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rce, but your employee’s confidence, attitude, and motivation greatly increases. Sales skills are life skills.

How to ask questions, listen intently, cla

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rify a position or opinion, present a view, deal with objections, and reach a successful conclusion for all involved is the art of sales. What is there no

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to like and which of those skills do you not want to get better at and use throughout your daily life?

Have I mentioned that sales skills are life skills

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Lead is one of the most versatile metals in the world that can be continually recycled

Although making money is a worthwhile goal, if you’re working with a client that is difficult, unappreciative or impossible to satisfy, there’s little room for fulfillment and certainly no room for satisfaction. Are you choosing the right clients?

A natural extension of manufacturing is packaging of the final product. Packaging provides a considerable value addition to the product by adding aesthetic appeal, functional protection and informative messages to the customer. Packaging is the face of the product that creates brand value, the ability of the customer to recall the product.

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Advice You - Sales Skills are Life Skills

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