Advice You - Business

Do you have products that need to be distributed to the market? You may want to tap into the wholesaler. But before you do

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

that, read on to find out the advantages and disadvantages of using a wholesaler.

Wholesale business means holding a lar

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e volume of stocks mainly for small retailers. The advantage to the retailer of dealing with a wholesaler rather than the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

anufacturer is that large chunks of working capital do not have to be tied up in stocks.

Conversely, the manufacturers pr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

efer to deal with wholesalers instead of small retailers because they are in a position to make bulk purchases. This reduc

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s administration and physical distribution problems and thus cost for the manufacturer.

As a new small business it is unl

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

kely that you will be able to convince a wholesaler to buy in large quantities of your untried product. However, the chief

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

advantage of dealing with a wholesaler is that the cost involved in marketing the product direct to the consumer are take

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

over by the wholesaler.

Obviously, your profit margin will be reduced but this should be offset by the increases in sale

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

volume and decrease in overheads of using this method.

The main problem with this form of distribution is that you can l

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

se control over the way the product is marketed to the consumer. As the level of demand set by the consumer will ultimatel

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y affect your sales, bad distribution by the wholesaler and poor selling practices by the retailers he sells to can have d

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sastrous effects on your business. The same is, of course, partly true if you intend to set up as a wholesaler yourself.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ou can, of course, bypass the wholesaler and sell direct to retailers. You will encounter some of the problems associated

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

with selling to wholesalers but have the advantage of vetting each retailer in turn. To encourage retailers to give sellin

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

space to your products, you might consider offering them return term.

Give retailers a choice to return your products if

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

they can't make the sale. Helping them to reduce their risk, can encourage them to hold our products.

You may also offer

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

in-store merchandising a service where you will go into their shops, help the retailer make the order, stock his fixture a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d in addition possibly supply display stands and promotional material. This makes you a more attractive proposition to the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

retailer while, at the same time, allowing you to retain some control over the way the product is marketed to the consumer

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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