Advice You - Business

"Surround yourself with only people who are going to lift you higher."

Oprah Winfrey

I love going to my local Business Women's Network breakfast meetings. This morning they had a sheet of paper on each table with a heading, and o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ur sheet had "Your top seven tips for achieving success". Appropriately enough I was sitting with a 'hall-of-fame' award winning business owner, and the President of the Business Women's Network, among others.

I wanted to bring on

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e tip to your attention today, and that is

"Surround yourself with the right people"

It's not a new concept. In fact it probably dates back to the dawn of time when cave-men surrounded themselves with others who were stronger tha

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

them (cave-women of course ;)) Napoleon Hill talks about it in "Think and Grow Rich" written in 1935, particularly in his chapter titled "Step 9 Toward Riches: The Power of the Master Mind".

The Master Mind is a formalisation of

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

surrounding yourself with the right people. You can literally choose a group of people to meet with on a consistent basis with the focus being on moving each of you forward to a place that would be difficult to reach on your own.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Master Mind group is one thing, but who you are surrounded by on a day-to-day basis is also indicative of where you are going. If you are surrounded by others who are pessimistic, discouraging and who are what I call "energy-sucke

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rs" it is a long hard slog uphill to drag yourself out of the same space. If, on the other hand, you are surrounded by optimistic, encouraging people who inspire you to think bigger than you already are, you will find yourself swep

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

up in the delicious flow of life.

For those of you that are already there - congratulations. I would like to challenge you to raise the bar - just a notch or two - and see where that takes you. For those of you that are looking

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

around you now and aren't feeling particularly inspired - where do you start?

Here are just a few ways for you to consider:
• Read uplifting books. Surrounding yourself with successful people doesn't have to mean phys

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

cally. There are many out there who are ready to show you the way to achieve whatever you desire. Pick a few authors who really resonate with you, and read all you can find. If you aren't sure where to start, have a look at my li

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nks page for a few suggestions.
• Attend your local Business Women's Network, or Chamber of Commerce meetings. Sometimes this can be tricky with children. If that's the case, why not start your own. Invite other 'mum

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

preneurs' to a meeting - either at hours that suit you, or perhaps agree to meet at the park or someone’s house. It doesn't have to be big, just make sure they are the right people.
• Join forums. Look around for a fo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

um that's active and that has topics that are encouraging, inspiring and challenging. To find a good forum for you do a google search with a few key words that you are interested in plus 'forum' for example “small business forum”.<

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

br> • Look in your local paper. It may be the community notices section, or it may be an article talking about someone that really catches your eye. If you find someone’s story inspiring, why not ring them and ask them if

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you can shout them a coffee in exchange for a chat.
• Look out for workshops or seminars in your local area where other 'happening' people are likely to go. Don't just turn up - participate, and really make an effort

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to make contact with people who interest you. Ask if they would like to meet up again after the event.
• Watch out for teleclasses and virtual workshops too - these may be just the kind of people that you can meet up

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ith again - even if they're in a different country.

These are just a few ways for you to find the right kind of people to surround yourself with. Don't forget to include your children in this practice too. Take notice of who ther

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e friends are, what books they're reading and what's on the TV. Help them to understand this principle of surrounding themselves with the right people (reverse psychology can work wonders here ;))

Leap 'n' Bound: Your challenge, s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ould you choose to accept it, is to 'notice' who it is that you are surrounding yourself with, and decide whether they are supporting you, or draining you. Should you decide that you are ready to move up a notch then take decisive

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

action. If you think you need support during this time I encourage you to hire a coach. More than likely, you will find that they have already been through this process at some stage in their life and are ready to show you the way

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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