Advice You - Business

One problem our company noticed is that we totally over marketed our areas. That with the combination th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

at we were fierce as hell in the market place and we were such an evolved business model that wherever w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e went people loved us. Literally young women would ask out our Car Wash Guys.

Our company in the busin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ess of washing cars at office buildings got to be so popular you would swear we were related in some way

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to Howard Schultz’s Starbucks. Unforunately success at this level comes at a price, for us it was; Fran

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

chisee Burn Out; too much business. In fact several of our regional directors identified this as our com

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

pany’s major weakness, listen to this email I received in October of 1999, when I asked about potential

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

weaknesses in our franchise system, at the time in 20-states and growing fast:

“A potential weakness I

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

have heard in some of my phone conversations is burnout. Employees getting tired of doing a specific red

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

undant task. It seems to me that one way to avoid this is cross training employees and setting up a busi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ness mix that is varied.”

This idea of course accomplishes a number of things. First, it positions The

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Car Wash Guys in more locations in each market making it more visible and the obvious supplier of choice

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

for any mobile cleaning service. It keeps variety in the job so that employees and the owners don't get

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

bored. New locations everyday, different services, contact with a variety of customers, everyday brings

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

something new to look forward to.

So, if you have a bad day washing dealer cars or whatever, tomorrow

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

will be different and can recharge your battery before you go back to the lot. Another recommendation wa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s for each franchisee to share with the others what they are doing to make work fun. Call it another bes

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t management practice or BMP.

It is easy to forget about having fun, but with a little effort and ideas

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

from your fellow teammates, each owner can adapt some ideas to make work fun. This would help to elimin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ate burnout and employee dis-satisfaction, making it easier to keep people around. Think on this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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