Advice You - Business

I don’t know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the la

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

k of professionalism is rampant.

Case in point, we’ve been working on adding a new bathroom at our house. W

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e had a plumber all lined up to do the work. When we were ready for him, we gave him a call only to be told

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e didn’t have time to do the work. If he had told us that a month before we might have had a chance to line

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

omeone else up to do the work. So instead of a bathroom, we had a real nice porch. Fortunately, we were able

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to find someone else to help us out and the construction project is moving along.

Hub Plumbing and Mechani

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

al in Boston has initiated a program called “Red Carpet Service”. Get this…the technician shows up at your h

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ouse or business and literally rolls out the red carpet to protect your floors. They wear boot covers, have

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

adges for security, and they actually arrive ON TIME dressed in clean red uniforms.

When you call their off

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ces for an emergency, their phone is answered by a customer service representative who actually works for th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e company—not an answering service that just takes a message. The customer service rep can dispatch a techni

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ian immediately in case of an emergency.

The company also offers consistent pricing for everyone—no extra c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

harges because you live in a fancy house.

I don’t know who the genius was who wrote this press release but

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t is masterful. It does exactly what you want a press release to do:

*It is newsworthy—the customer service

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

bar is set very low in the trades so a trade company that actually provides good service is, sadly enough, n

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ewsworthy.

*It shows why this company is different from its competitors.

*It tells exactly what problems t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e company solves—they assist “both residential and commercial customers with code violations, sewer/drain cl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ogs, garbage disposals, water heaters…”

*They even specify where they work—Dorchester and Wellesley.

Print

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

this press release and save it. Use it as a model for all your future press releases. It really is brilliant

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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