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Advice You - I'm a Businessperson, I Don't Need To Be Creative - Or Do I?
You may think you don't need to be creative. But creativity can help you do a better job of what you do. Just look at the military. Who would think that According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product stand-up-straight-and-stick-the-gut-in military needed to be creative? All they do is follow orders - or so we think. But the US military was one of the ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in irst modern organizations to realize that innovation could help them. They organized an elite team to investigate innovative giants as well as all creati lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. ve problem solving methods and techniques. They then applied these creativity techniques to "NATO military, intelligence and political problems," getting here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe inventive solutions to new as well as old dilemmas. You may not think you need to do a better job of what you do. I can hear you thinking, "I'm sitting d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro retty - I don't need to change. And besides, creativity is okay for strategy types like the military, or marketing people or - anyone but me." Right now ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc you may be secure in your job. But will you be two years from now? What if your job changes, or your market disappears? Change is happening at faster easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi han lightening speed now. Will you have the resiliance to meet those challenges? Will your mind be flexible enough to tear the lid off that proverbial nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically ox and come up with new solutions to new problems? Being innovative can be a smart move. Doing a better job of what you do makes you look better to you and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ r supervisors. And it also makes you feel more fulfilled and satisfied. Those are two very good reasons for cultivating creativity in your job. But what ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi exactly is creativity? According to Michael Michalko, one of the world's leading experts in the field, creative people are those who come up with more id ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a as in a shorter space of time. They had more good ideas. But they also had more BAD ideas. The key is generating ideas quickly. Out of this wealth of ide dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod as will spring some that better solve your problem in new and exciting ways. Let's look at this in another way - let's draw a picture of creativity. Ima cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin ine two people, Joe Average and Cathy Creative. They work in the same department of a large telecommunications firm. And they both have problems they nee tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen to find a solution for. Joe Average holds his idea gun and slowly moves towards his problem. He carefully takes aim and holds his breath. Then he squee t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel zes the trigger. He hits, slightly off target. But he breathes a deep sigh of relief because he hit what he was aiming at. And he puts his idea gun away. ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust Cathy Creative, on the other hand, has a idea machine gun. As soon as she sees the problem, she throws her machine gun in the direction of the target, p y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products esses the trigger, and sprays ideas all over the place. Some hit; some don't. Some are far off target - actually hitting the ceiling and the floor. But t . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de en are close to dead centre. More ideas and better ideas - that's something that can help any person in any job. After all, who doesn't have problems to elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip solve? Everyone benefits from being creative. And, fortunately, being creative, or coming up with more ideas and better ideas, is something YOU can learn tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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