Advice You - Business

Senior citizens are generally not a large marketing segment for mobile detailers or car washers, however, they should not be ignored. You will find in a near by area a seniors-only mobile home park. You will also find square dance clu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

bs and senior centers. All of these places can be extremely good places to look for new business. If you want to accelerate word of mouth advertising, you should meet with people in these groups. Wash cars at senior centers while the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y play cards. Hand out flyers, etc.

In mobile home parks you should hand out flyers and put flyers on bulletin boards in the recreation rooms. If you wash one mobile home in a mobile home park, the word of mouth will spread the news

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

of your service like wildfire. Next thing you know, you’ll be washing every mobile home in the place. Sometimes a simple visit to the park’s manager who usually lives on-site is enough to get the ball rolling.

Many senior citizens be

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

long to groups like: veteran’s groups, AARP, Masonic Lodges, temples, churches, senior volunteer programs, Shriners Clubs, garden clubs, sewing clubs, antique auto clubs, Audubon Society, arts councils and various political groups. Many

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

of the more affluent seniors play golf and many of the local courses have senior discount days where you can meet the senior crowd. They are usually members of well-known local clubs and organizations; great for word of mouth networki

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng. Many times they will have their cars washed while golfing. Usually most municipal or older golf courses have senior day discounts once per week. Some seniors simply use the driving range during senior day. This is good as it pro

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

vides good turn over in the parking lot. Every hour new golfers come to hit balls.

Square dances are very popular amongst the older crowd. A city with a population of over 50,000 could have as many as four to five groups. Each group

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

may have a membership of fifteen to one hundred people.

Any city or community worth its salt has a senior center. It is imperative to develop a good working relationship with the program director. She (usually a she) is in contact w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ith all senior groups, activities, field trips and such. Senior centers usually have racks of pamphlets near their entrance with interesting information, schedules of upcoming events and lists of names, phone numbers and addresses of t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e board of directors of various non-profit organizations throughout the area. You will be amazed at the incredible network seniors have and how fast word of mouth information spreads. Many seniors are involved in more than one group o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r activity. You may be at a bridge club meeting washing cars one day and the next day you will get called by the instructor at the square dance club. Then the following day you wash cars for a political action committee while voluntee

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rs stuff envelopes. This can go on day after day. You can significantly speed up the word of mouth advertising with this segment by showing up at various senior centers.

You must also remember that negative word of mouth topics perme

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ate from these groups too. Don’t let this happen to you. Spend an extra minute or two with each senior customer. Ask them if they wouldn’t mind giving two or three flyers to their very best friends. Usually they will. Get to know e

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ach senior customers by name; you’ll be glad you did. Name dropping amongst seniors is great, a they value relationships with friends with much higher regard than the younger crowd does. They will try to help you by offering advise ab

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

out how you might attain more business and places you might go to. Acknowledge these tidbits even if you think they are ridiculous. It is sometimes the ridiculous things that bring you to a new idea. Even if you don’t want any new bu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

siness, listen anyway. Many of the greatest ideas we ever go to help our company innovate came from talking with seniors with a slightly different perspective than today’s rat race.

Accept all tips from seniors even if you think they c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

an’t afford it. This is one of the greatest compliments they can give you. It means they accept you. This is not an easy thing for a senior to do, especially since younger generations constantly fail to even acknowledge their existen

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ce and fail to meet their work ethic expectations. The gap has been widened before you got there and it is your job to close the gap. By uniting the seniors and your company and uniting the kids of the multitude of fundraising groups

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

you help, you can unite the entire community. You can be something everyone can talk about. Grandparents and grandkids can all talk about your company.

Too get information on car wash fundraisers, search Google; “car wash fundraisers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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