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Advice You - Everything I Need to Know About Business I Learned From My Nametag
So there I was – sitting in the audience of an on-campus seminar. Surrounding me sat hundreds of fellow students; each of us wearing one of those little, handwritten, adhesive nametags. When the event was over, we all filed toward the exit. I approached the door and noticed a small trashcan filled to the brim with ripped up, used nametags.
And that gave me an idea. A crazy idea. Maybe I should keep my nametag on all night!
I wondered what would happen if I “threw myself out there.” And I wondered h
And that gave me an idea. A crazy idea. Maybe I should keep my nametag on all night!
I wondered what would happen if I “threw myself out there.” And I wondered h
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ow that would affect my approachability.
Sure enough, I walked out of that seminar with “Scott” stuck on my chest. About 10 minutes later I met up with a friend of mine at a local ice cream shop. And that’s when it all started. That’s when the silence was broken.
People began to say hello. Random students walked up to me and started conversations. Even complete strangers yelled “Hey Scott!” from across the room! I noticed an astonishing increase in both my own and other people’s willingness to comm
Sure enough, I walked out of that seminar with “Scott” stuck on my chest. About 10 minutes later I met up with a friend of mine at a local ice cream shop. And that’s when it all started. That’s when the silence was broken.
People began to say hello. Random students walked up to me and started conversations. Even complete strangers yelled “Hey Scott!” from across the room! I noticed an astonishing increase in both my own and other people’s willingness to comm
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
nicate – all because of a nametag!
Later that night I returned home. I looked in the mirror at that little red and white nametag. And then, I made the most important decision of my entire life:
I vow to wear this nametag all day, every day – for the rest of my life.
That fateful day was November 2nd, 2000. And since then, my entire life has changed. On January 1st, 2003, my first book entitled HELLO, my name is Scott: Wearing Nametags for a Friendlier Society, was released. At the same time,
Later that night I returned home. I looked in the mirror at that little red and white nametag. And then, I made the most important decision of my entire life:
I vow to wear this nametag all day, every day – for the rest of my life.
That fateful day was November 2nd, 2000. And since then, my entire life has changed. On January 1st, 2003, my first book entitled HELLO, my name is Scott: Wearing Nametags for a Friendlier Society, was released. At the same time,
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
my company, Front Porch Productions was created.
But with every passing day of wearing a nametag – I was forced to look deeper. I knew there was something bigger at work. And now after three years of business and five years of wearing a nametag all day, every day – it’s time to go from experimental to experiential. The following are seven valuable business lessons I learned from wearing a nametag.
Repetition
Like a large percentage of the world, I didn’t learn much in college. Or
But with every passing day of wearing a nametag – I was forced to look deeper. I knew there was something bigger at work. And now after three years of business and five years of wearing a nametag all day, every day – it’s time to go from experimental to experiential. The following are seven valuable business lessons I learned from wearing a nametag.
Repetition
Like a large percentage of the world, I didn’t learn much in college. Or
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
aybe I just don’t remember much from college. Either way, I did take away a few key concepts from my marketing studies. The main one was called “The Three R’s of Marketing,” which are:
1) Repetition
2) Repetition
3) Repetition
I know it sounds incredibly obvious. But with every single day that I wore that little nametag, people were more and more likely to think “He’s still wearing that nametag!” “Hey look, there’s Scott again…” “Why in the hell does that guy always wear a nametag?”
I
1) Repetition
2) Repetition
3) Repetition
I know it sounds incredibly obvious. But with every single day that I wore that little nametag, people were more and more likely to think “He’s still wearing that nametag!” “Hey look, there’s Scott again…” “Why in the hell does that guy always wear a nametag?”
I
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
was catching on. People not only noticed me, but they remembered me. And now they were starting to tell other people too.
LET ME ASK YA THIS…
What new action could you repeat on a daily basis?
Combine Vocation with Values
I often remind people that what I do as a person and businessperson is not about nametags. The nametag is merely a symbol that represents several core values I hold close to my heart. The truth is; my nametag and my values are one in the same. You see, my nametag repr
LET ME ASK YA THIS…
What new action could you repeat on a daily basis?
Combine Vocation with Values
I often remind people that what I do as a person and businessperson is not about nametags. The nametag is merely a symbol that represents several core values I hold close to my heart. The truth is; my nametag and my values are one in the same. You see, my nametag repr
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
esents friendliness, approachability, fun, creativity, uniqueness and casualness. And I, as a person, believe in friendliness, approachability, fun, creativity, uniqueness and casualness.
This reminds me of my friend Ed. He’s a financial planner, and a damn good one at that. But the reason he’s so successful is because his values (planning ahead, setting goals, organization) are manifested through his job. And I think the greatest businesspeople in the world are those who do just that: combine vocatio
This reminds me of my friend Ed. He’s a financial planner, and a damn good one at that. But the reason he’s so successful is because his values (planning ahead, setting goals, organization) are manifested through his job. And I think the greatest businesspeople in the world are those who do just that: combine vocatio
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
with values.
LET ME ASK YA THIS…
Which values are manifested through your work?
You Can’t Make Everybody Happy
You’d be amazed how much hate mail I’ve received over the years. (Yeah, I know – hate mail addressed to a guy trying to make the world friendlier? Go figure.) But I actually value it tremendously. After all, as customer service experts say, “A complaint is a blessing!” First of all, it’s hilarious. And as you read in the last section, I’m a fun guy. Secondly, there were a fe
LET ME ASK YA THIS…
Which values are manifested through your work?
You Can’t Make Everybody Happy
You’d be amazed how much hate mail I’ve received over the years. (Yeah, I know – hate mail addressed to a guy trying to make the world friendlier? Go figure.) But I actually value it tremendously. After all, as customer service experts say, “A complaint is a blessing!” First of all, it’s hilarious. And as you read in the last section, I’m a fun guy. Secondly, there were a fe
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
emails that gave me a much needed kick in the butt, making me aware of certain inconsistencies I didn’t see.
Lastly, as much as I don’t want to admit it, not everybody agrees with me on this whole nametag thing. And hey, that’s cool. I’ve come to terms with it over the past 1,635 days. But I’ve still stood my ground, even in the face of embarrassment, staring, humiliation or physically harm (yes, I’ve been beat up for wearing a nametag.) Why? Because I believe in what I do and it makes a difference
Lastly, as much as I don’t want to admit it, not everybody agrees with me on this whole nametag thing. And hey, that’s cool. I’ve come to terms with it over the past 1,635 days. But I’ve still stood my ground, even in the face of embarrassment, staring, humiliation or physically harm (yes, I’ve been beat up for wearing a nametag.) Why? Because I believe in what I do and it makes a difference
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
n others’ lives. Ultimately, it makes me realize that Peter Montoya, author of The Brand Called You, was right when he said, “If everyone agrees with you, you’re doing something wrong.”
LET ME ASK YA THIS…
What values or practices do you apply that receive criticism from others?
It’s Not Who You Know, It's Who Knows You
Let’s face it: if you wear a nametag all day, every day, wherever you go – you will stand out. And people will notice. I figured that out in the first few months.
LET ME ASK YA THIS…
What values or practices do you apply that receive criticism from others?
It’s Not Who You Know, It's Who Knows You
Let’s face it: if you wear a nametag all day, every day, wherever you go – you will stand out. And people will notice. I figured that out in the first few months.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ut I had no idea it would evolve into a writing, speaking and publishing business until after the first two years. And that’s when my accumulated visibility started working to my advantage.
Because once the company was up and running in 2003, it wasn’t just that people noticed me – people knew me. Whether it was someone in my community, a fellow member of an association or even a random stranger, it appeared that a lot of people knew I was the guy with the nametag. They knew I wanted to make the world
Because once the company was up and running in 2003, it wasn’t just that people noticed me – people knew me. Whether it was someone in my community, a fellow member of an association or even a random stranger, it appeared that a lot of people knew I was the guy with the nametag. They knew I wanted to make the world
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
friendlier. And now, they knew I had a book. It was all coming full circle! So, it’s like my friend Jeffery Gitomer says, “It’s not who you know – it’s who knows you.” Amen to that, brother!
LET ME ASK YA THIS…
In your industry, community or company – do a lot of people know you?
Angels Unaware
I’ve always held the belief that everyone can teach you something. That everyone has a story to tell. And that everyone can affect you in some way. So, by far the greatest advantage to wearing
LET ME ASK YA THIS…
In your industry, community or company – do a lot of people know you?
Angels Unaware
I’ve always held the belief that everyone can teach you something. That everyone has a story to tell. And that everyone can affect you in some way. So, by far the greatest advantage to wearing
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
nametag all the time was the opportunity to meet new people. People I wouldn’t have met otherwise. People that, often times, became friends of mine! It almost became addicting!
But one evening while riding the bus home from work, I met an angel. I met one of the most important persons in my entire business life. It was just…some guy. A regular dude who was sitting right next to me. We got to talking and eventually exchanged business cards after our brief conversation. He wished me luck on my upco
But one evening while riding the bus home from work, I met an angel. I met one of the most important persons in my entire business life. It was just…some guy. A regular dude who was sitting right next to me. We got to talking and eventually exchanged business cards after our brief conversation. He wished me luck on my upco
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ing book, and I wished him a Happy Holiday Season.
I had no idea his girlfriend was the editor of a local newspaper.
A week later she called to set up an interview, the result of which was a 4 page article that came out two days prior to the release of my first book!
Once that article came out, media outlets from around the globe called for interviews! I spent the next 6 months on a whirlwind media blitz, sharing my ideas – and my business – with the world! That 6 month period eventually led to the fo
I had no idea his girlfriend was the editor of a local newspaper.
A week later she called to set up an interview, the result of which was a 4 page article that came out two days prior to the release of my first book!
Once that article came out, media outlets from around the globe called for interviews! I spent the next 6 months on a whirlwind media blitz, sharing my ideas – and my business – with the world! That 6 month period eventually led to the fo
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ming of my company, which is now in its third year.
And all because I said hello to a stranger. An angel of whom I was unaware. (See Hebrews 13:2.)
LET ME ASK YA THIS…
Have you ever met one person who created the “tipping point” for your business?
Word Ownership
When I think of self-help, I think of Dr. Phil. When I think of customer service, I think of Nordstrom. When I think of marketing, I think of Seth Godin. And when I think of The Yellow Pages, I think of my brother, Steve.
Why?
And all because I said hello to a stranger. An angel of whom I was unaware. (See Hebrews 13:2.)
LET ME ASK YA THIS…
Have you ever met one person who created the “tipping point” for your business?
Word Ownership
When I think of self-help, I think of Dr. Phil. When I think of customer service, I think of Nordstrom. When I think of marketing, I think of Seth Godin. And when I think of The Yellow Pages, I think of my brother, Steve.
Why?
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
It’s because each of those people are individuals who, in mind, have the most expertise about, and most association with that particular word. That’s called Top of Mind Awareness – or as I like to call it, Word Ownership.
With me, the word is obvious: nametag. If you Google the word “nametag,” I’m the first page that shows up. If you hear someone say the word “nametag,” you think of me. And after knowing me, reading my work or hearing me speak, you will never think about the word “nametag” the same w
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ay again. That’s Word Ownership. Sure, it’s not a word used as often as marketing or customer service, but it’s mine. I own it.
LET ME ASK YA THIS…
What word do you own?
Be Remarkable
Now, as I have progressed as a businessperson, Seth Godin (ibid) has become one of my favorite authors. His most famous book, Purple Cow, changed the face of marketing as we know it. If you haven’t read it yet, here’s the concept: in order to differentiate yourself in business, you must be remarkabl
LET ME ASK YA THIS…
What word do you own?
Be Remarkable
Now, as I have progressed as a businessperson, Seth Godin (ibid) has become one of my favorite authors. His most famous book, Purple Cow, changed the face of marketing as we know it. If you haven’t read it yet, here’s the concept: in order to differentiate yourself in business, you must be remarkabl
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
. Remarkable is something worth making a remark about. And if you or your company can achieve remarkable status, people will do your marketing for you.
It’s so simple, it’s ridiculous.
And as it turned out, wearing a nametag, all day, every day for five years, was in fact, remarkable. But not according to me. It was according to CNN, USA Today, The Associated Press, The Washington Post, Paul Harvey, Headline News and The CBS Early show. Those were just a few of the international media outlets that d
It’s so simple, it’s ridiculous.
And as it turned out, wearing a nametag, all day, every day for five years, was in fact, remarkable. But not according to me. It was according to CNN, USA Today, The Associated Press, The Washington Post, Paul Harvey, Headline News and The CBS Early show. Those were just a few of the international media outlets that d
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
d stories on it!
Now, I didn’t include that list to brag. I included that list because honestly, I have no idea how in the hell it happened. I spent a long time shaking my head, thinking to myself, I can’t believe it. But in the end, serendipity, luck and acts of God notwithstanding, maybe it happened simply because my idea was remarkable.
LET ME ASK YA THIS…
What facet of you or your business is remarkable?
The crazy thing is; all I did was put on a silly little nametag. And here I am; author, spe
Now, I didn’t include that list to brag. I included that list because honestly, I have no idea how in the hell it happened. I spent a long time shaking my head, thinking to myself, I can’t believe it. But in the end, serendipity, luck and acts of God notwithstanding, maybe it happened simply because my idea was remarkable.
LET ME ASK YA THIS…
What facet of you or your business is remarkable?
The crazy thing is; all I did was put on a silly little nametag. And here I am; author, spe
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ker, publisher and small business owner. Now, trust me, I ask myself that same question almost every day: How in the hell did all of this happen?
Maybe it was an accident. Maybe it was smart marketing. Maybe it was luck.
Or maybe it was the right idea, for the right person, at the right time, in the right place.
You can pick whichever answer makes the most sense to you. But I hope these business lessons I’ve learned from wearing a nametag will help you make your mark and do something unforgettable
Maybe it was an accident. Maybe it was smart marketing. Maybe it was luck.
Or maybe it was the right idea, for the right person, at the right time, in the right place.
You can pick whichever answer makes the most sense to you. But I hope these business lessons I’ve learned from wearing a nametag will help you make your mark and do something unforgettable
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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