Advice You - Business

I’ve dealt with a few criticisms about including my personal story on my website, but more importantly, for every skeptic I’ve had at least 10 people tell me how much they admire what I share and how it resonates with them (and those f

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

olks usually end up coaching with me). So why share your personal story? Because it’s going to be one of the fastest, most genuine ways to connect with those people that you are meant to serve in your business.

My ideal clients ar

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e high-integrity healers, practitioners, and female entrepreneurs, who are really good at what they do, but want more financial success in their own businesses. They want more money, free time, and to market from a place that feels go

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

od to them in their heart and soul. Developing their own self-marketing system helps them successfully be in their business, have more freedom, and piece of mind (it also helps them go to places much bigger than they had originally imagin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d). It’s about doing what you love and still being able to spend time with family and friends, simple as that.

Part of building a business that is a JOY to you involves sharing with people who you are. Recently I had the opportuni

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ty to listen to Dr. Deepak Chopra share messages on the Soul of Healing. He spoke about the power of a story. He talked about the power of a story as the key to communication.

The first example Dr. Chopra gave was to highlight how our

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

consumer society is literally built on stories. All of our large corporations have marketing teams that come up with a story to sell. The examples Dr. Chopra gave were Nike—the power of the urban hero, VW Bugs—the carefree life of th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hippie and beatnik, Apple Computers—the independent hipster. Now whether these images were what the companies had intended (my sense is Dr. Chopra didn’t have that inside information) I’m not sure, but I will tell you everyone in that ro

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

om could relate to what he was saying and my guess is you do, too.

The second example Dr. Chopra gave was to emphasize the power of the story to heal. He told a touching story about his own father as a young doctor, while serving

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

in the army, was faced with a young soldier who had lost his voice. With thorough research, the senior Dr. Chopra had discovered this young soldier had received news of his mother’s death and when he had tried to tell his superiors, they

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ut him off before he could even finish the sentence, “My mother...” and his body shut down, and his voice disappeared with it. When this young soldier was able to have his story heard, his voice returned.

This truly brought tears to my e

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

yes. We all want to be heard.

The question then becomes, HOW do you use your story in your business? My answer? Tell it. You’re a solo-entrepreneur, so you don’t have to hire a marketing team to “create you.” You are you. Let the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

people who are going to do business with you KNOW you. This way you get to be you, do what you love, and work with people who you love (they already connect with you because you shared your story!). How great is that? No more “trying to s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ell,” instead you get to BE your business and it happens more easily.

The key also becomes about them being able to share their own story and Dr. Chopra clearly showed the power of that. They’ll get the results they are looking fo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

that much more quickly because all the c*r*a*p will be out of the way. They’ll also see that if you can be it, so can they. You are in business to make amazing things happen for people. So, share.

I know I can already hear the “but y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ou can’t do that in MY business!” You have to be very clear, about whom you are serving. The sharing of your story is applicable, even if you have a more corporate target market. However, you’d do it differently. You might not talk ab

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

out your personal pain, but you’d perhaps make yourself more open, more available, less dull, and looking-like-everyone-else-humdrum. (I had a client who fought me on this and continued to get dripple and draps in advertising; changed gea

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s and presto! 57% increase in sales.)

So what’s been learned? Your story is beautiful. It’s how you came to do what you do. Be willing to share it and you’re on your way to more energy and more riches and a whole lot more joy.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

>Your EnergyRICH™ Call to Action:

1. Brainstorm how can you share a little bit more about you to create more of a connection, more belief in what you offer, more quickly.

2. How can you open up to hear the story of the people that y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ou serve? Think a CEO doesn’t want to share? Oh, think again! And see what happens...

3. ...and then email me about it. I love to highlight Excelling EnergyRICH™ Entrepreneurs: we’ll share your story and you’ll watch the business roll in

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/44009/adviceyou-Let-Your-Beautiful-Story-Get-You-Profitable-Results.html">Let Your Beautiful Story Get You Profitable Results</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/44009/adviceyou-Let-Your-Beautiful-Story-Get-You-Profitable-Results.html]Let Your Beautiful Story Get You Profitable Results[/url]

Learn the six customer service secrets to customer retention and growing your bottom line.

Grievances are often below the surface – they are the moans and groans that provide fodder for the grapevine. They are the hygiene factors of the Hertzberg view of motivation: those issues that need to be cleaned up to maintain a sense of order.

Tags

Links

Advice You - Let Your Beautiful Story Get You Profitable Results

Related Articles: