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Using this powerful Strategic System you will in five easy steps create your strategic plan in one day.

It is so simple that people may prefer to spend so much money hiring consultants to give them the same strategic planning result, all be it, in more days and with elaborate language.

But such is life... Our overall

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

strategic system consists of two major parts:-

1- What is your strategic position (strategic planning)

2- How to advance that position (strategy)

One word of caution: Strategy is not Strategic Planning. Strategic planning is done in a c

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ntrolled static environment. Strategy deals only with changes in the field of operation and how you strategize to reach your mission and goals.

In this article we will only deal with first major part of strategic planning or positioning. Five elements or steps must be considered, analysed and formulated in the creatio

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n of any strategic plan for whatever purpose you have in business or in life.

The Mission
The Climate
The Ground
The Leadership
The Methods

Getting these five elements or step

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

right before any execution or venturing into business, is a sure way of success in any endeavour in business or in life.

First Step - Your Mission

The mission is what unify or create unity between the leader of the business, the people working in business and the customers.

It is not good enough to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

create a mission stating that you will be the best company in this sector or another. A mission is much more serious and practical than that.

President Kennedy during his visit to NASA bumped into a “cleaner” in one of the corridors... he asked him “What do you do here?” The man replied “Mr President... I am putting a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

man on the moon”. Well now this is an organization with a mission.

the leadership of the organization its workers and the country at large are simply united in one mission. If their mission was to create the fastest and biggest Shuttle for example or to be the slickest organization on the face of the earth, then it w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

uld not have had a mission. There are probably thousands of organizations that we never heard or will hear about that have such a mission.

We really only hear about organization whose mission is to put a “man on the Moon”.

Second Step - The Climate

The climate is about “What is changing” that is cre

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ting an opportunity for your business and the timing for suitability to all involved, employees and customers.

Climate is what generally gives a strategy an edge and where all opportunities flows from, created and sustained.

In an age of fast communication and the global village, climate has changed for example in th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e travel industry.

Cheaper and cheaper means of traveling needed to be created. Easy Jet and others rushed into exploiting the opportunity and created empires.

Google, Yahoo, Amazon, eBay and the rest saw a similar climate change and jumped at the opportunity to create their own empires.

What is changing?; is your s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

urce of creating a business to succeed and flourish.

Are you watching closely?

Third Step - The Ground

The Ground is where you chose to compete.

There is difficult ground and an easy one; there is intersected ground and a dangerous one.

Chose your ground and where to compete wisely...

Cho

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e the ground where your strength matches your competitors’ weakness.

Thus creating a competitive advantage that you will certainly need in order to win.

New grounds are being created every day.

The Internet and the World Wide Web didn’t exist 10 years ago.

Now Google in mere 7 years of o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

peration is getting bigger and more profitable than HSBC Bank or Bank of America.

With a $160 billion capitalization of this giant of a company, we could all learn one or two things about planning and strategy.

Find new and easy ground to compete.

Find the ground where customers cannot afford a particular expensive

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ervice of one kind or another and offer them perhaps lower quality of the same service but affordable one.

Always remember that when the PC started to appear, any secretary at the time could type faster on the Typewriter than on the 8080 PC Chip.

Desktop photocopier, where no match to the large copiers when they were

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

first introduced, but people liked the convenience of the desktop copier and a revolution was in the making.

This is called “disruptive innovation” that you need to study and understand well.

Just “Google” the term “disruptive innovation" and you will be on your way.

Fourth Step - The Leadership

Ge

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t your leadership principles right in order for your people and the customers to follow you:

Caring For concern for the people and the customers
Intelligence So that you see the opportunity and the changing climate
Courage that you take actions to capitalize on opportunities
Discipline

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ough but fair to manage the business

Trustworthiness So that your people and customers can trust you and follow you

Fifth Step - The Methods

The Methods are your art that you apply to your business?

Strategy, IT Systems, Processes, Sales and Marketing tactics, Are all in the realm o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Methods that your business needs to get right from the outset.

Having defined your mission, everything else will fall into place and no longer will you find creating a sales strategy or marketing one such a difficult arena.

Conclusion

Finally this is how it works. during each step and after you ana

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lysed every element, you will score yourself in terms of strengths and weaknesses against that of your competitors.

If your score equals or exceeds that of your competitors in all the five elements, then you are on a sure road to winning big time in your business.

If not, work on strengthening these elements before y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u start your challenge.

All be it, now after you created your strategic plan, it is time for you to learn strategy in order to maneuver your way to success and advance your current business position to new heights.

But this is another story all together . Let’s get your strategic planning right first

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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To ensure full recovery, remember to finish the full course of antibiotics of surgery, resuscitation and nursing by the turnaround doctor.

Some networking strategies to help you build your business and get you more clients in no time even though the thought of networking may make you cringe. Networking is not like the old 'meet & greet' events where everyone just mingles, exchanging business cards and sales pitching with a phony smile plastered on their face in an attempt of getting some favour for themselves or their business, which will make them more money.

As each year closes, we often wonder where the year has gone, how quickly it has passed and what we did or did not accomplish. He end of each year finds us thinking about holidays, gifts, parties and friends, as well as the closing out of another business year. The end of the year is a time to look back on the previous year and look forward to the next. And while reflecting on the past year, a strategic thinking business coach would like to suggest that you take time to remember and to give thanks for the great things that happened in your business. And to build on all of the positive things that you accomplished this past year and carry that positive momentum into next year. The end of the calendar or business year is a very good time to look at the lessons learned from any mistakes that you might have made and apply those lessons learned to correct past mistakes.

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Advice You - Strategic Planning in Five Easy Steps That Will Help You Create Your Strategic Plan in One Day!

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