Advice You - Business

1. Focus on the other
Being known as a 'natural' at interpersonal communication is not just a gift that a select few enjoy. We can all enjoy the reputation of being 'a great communicator'.

Simply focus the conversation on th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e other person. This takes the pressure off you -- you don't have to be a witty bon-vivant to be a great communicator.

Avoid interrogating your new acquaintance, and if you are really nervous do your best to control twitches and jittery

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

movements. And (best hint coming...) ALWAYS slow your speaking rate down. Nervousness makes us talk too fast.

2. The eyes have it
Here's a great 'rule breaker': instead of sticking to the 'respect someone's privacy and perso

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nal space' rule, when you meet someone for the first time give them a good look right in the eyes.

It's well known that when we look at someone we find attractive, our pupils dilate, a phenomenon that the other person instinctively picks

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

up on. Well, that phenomenon can also be put to good use in our business dealings, too. Notice the other person's eye colour, say 'great' to yourself, and you'll find yourself involuntarily smiling. The other person will pick up on your

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mood.

But try and avoid smiling lecherously, or as a vampire would when contemplating a tasty new neck...

3. Get over your 'bad hair day'
Whilst 'being yourself' is always a good thing for relational honesty, try and disgui

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

se your inherent pessimism and bad mood from new acquaintances.

Even though you know you are just 'having a bad day' or a bad half-hour, the other person will probably decide that you are a 'full-time whinger', an impression and reputati

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

on hard to shake.

A bad mood will spread contagiously, bringing down the other person too. Better to start off positively; you can always let them see your 'other' side on another day...

4. "Mirror in the bathroom" **
Adjus

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t your posture, voice and gestures to those of your new acquaintance. Establish rapport by mirroring their head nods and tilts. Speak at their pace and volume level. You'd be surprised by just how many different 'voices' a successful sale

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

sperson uses in a day -- they spend a large amount of time mirroring the other person's gestures, voice, language, pace, intonation and volume.

** (a wildly unsuccessful link to an 80s ska/reggae song)

5. Tread lightly...
He

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

's talking about his new Holden Commodore; you're thinking of your new Impreza WRX. Or she's talking about her latest small win at the office and you're thinking about the new $1M account you just landed single-handed.

Which do you recko

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n will be more impressive: you gloating about your wins and toys, or you letting the other person have their 15 minutes of fame?

Good manners, as well as psychological research, dictate that to impress your guest you should always keep a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t the forefront of your mind the question, "How am I making the other person feel?"

Actively encourage others to talk about themselves, and respond genuinely -- without bringing it back to yourself.

6. Focus on their achievements

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Use flattery sparingly but powerfully by focusing on the other person's achievements, not their personal attributes. Even if they suspect you might be brown-nosing, they will still get a warm glow from a well-directed compliment. "Y

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ou have a great eye for colour; I really like how you have put the office decor together" is more flattering than, "Nice office".

"I like your new BMW - you must be a real asset to the company for them to give it to you" is more flatteri

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ng than, "So who did you suck up to?"

Similarly, "You have a great eye for colour; I really like how you've put your wardrobe together" works better than, "You look totally shaggable in that dress".

7. It's never too late
R

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

emember, there's very little that is unfixable in our interpersonal business relationships. There is usually always another chance to fix false first impressions.

Let's say you arrive at a meeting late, having just copped a parking ticke

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t from the previous appointment. Your mood is not, as they might say, triumphant and glowing. Instead of responding appropriately to a new acquaintance's polite greeting, you mumble a grumpy 'yeah' and drop your laptop bag unceremonially

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

into a nearby chair.

Okay, not a good start. But step outside the room for a moment, take a deep breath, count to seven (ten is too long a pause) re-enter the room and look your acquaintance in the eye. Apologise and explain why you are

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

out of sorts. You might even want to turn it into a joke by saying something like, "I see you just met my evil twin."

And remember to cut others some slack if they make a bad first impression on you, too! What comes around, goes around..

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/46444/adviceyou-7-Ways-To-Make-A-GREAT-First-Impression.html">7 Ways To Make A GREAT First Impression!</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/46444/adviceyou-7-Ways-To-Make-A-GREAT-First-Impression.html]7 Ways To Make A GREAT First Impression![/url]

This article explains how to write a good sales letter by describing 4 key areas. These are known as the AIDA principles.

In a recent business marketing project a new innovation was conceived by marketing student Paula Chavis. Her invention, is a filtration Reverse Osmosis system specially designed to recycle the waste wash water for use elsewhere in the carwash; for instance landscaping, toilets or even pressure washing the facility.

As a professional service provider, you’re paid for what you know. People come to your firm for the expertise you offer, first and foremost. Did you also realize that this is also your secret marketing weapon?

Tags

Links

Advice You - 7 Ways To Make A GREAT First Impression!

Related Articles: