Advice You - Business

We work in a global environment - one that changes every day. Miscommunication and unclear busi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ness writing can cost your company business or create misunderstandings among coworkers around

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

he globe. The following tips and guidelines can help you avoid common errors in communication.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

1. Avoid references to time of day or year, as coworkers around the globe will be in different

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ime zones and different seasons. Rather than saying "this evening", say "at 6 p.m. Eastern Stan

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ard Time". Rather than saying "next winter", say "January 25th."

2. If many of your coworkers

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

are in English-speaking countries, or have been greatly influenced by British culture, consider

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

adopting English spelling (i.e., "colour" vs. "color", or "metre" vs. "meter").

3. Become fami

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

iar with the holiday and vacation schedules of the group you communicate with. For example, man

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

countries have an informal expectation of two weeks' holiday in August. Be careful in requesti

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

g responses or action during these times.

4. Avoid jargon and slang in communications. If you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

reference information from pop culture, be sure the reference is understandable to all.

5. Use

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

simplified language and common words.

6. Many cultures have high expectations for following th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rules of etiquette. Err on the side of politeness, and be cautious with written confrontation.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

7. When videoconferencing or talking on the phone, talk clearly and slowly. Look for verbal an

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

physical clues to ensure you are being understood. Ask questions to be sure your message is he

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ard.

8. Learn other cultures' business terms and jargon, and use them properly in communicatio

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s.

9. For complex communications, consider hiring a professional consultant, communicator, or

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

usiness writer, such as Pearl Writing Services.

With a little extra effort, your communication

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

will shine, and will be clear and understandable to all.

Copyright 2006 Pearl Writing Service

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The purpose of an English CV is to sell yourself: An English CV is seen as an opportunity to sell yourself and should emphasise your skills, experiences and achievements. You should include successes and wherever possible include facts and figures to support your claims. Do NOT include information that is negative.

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Advice You - Communicating to a Global Audience

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