Advice You - Internet and Businesses Online

Most survey sites are an extension of a Market Research company. They first build a large pool of online panelists with diverse interests. Then they st

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

art moving their market research (survey) online. They also start looking for new clients who are looking at market research to get information from cu

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rent or prospective users. The more panelists a company has is as important as the profiles of the panelists. Companies who want to get the information

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

through surveys only want to conduct surveys with good survey sites/companies which have the panelist profile matching their needs. (A Profile of a pan

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

elist is dependent upon factors like age, location, gender, income, products used, profession, interests, etc. There is no ideal profile as different s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rveys require different profiles)

Then the survey site starts sending survey invitations to all the eligible panelists based on their profiles. Some s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rveys have a "screener". Under a screener they are asked a few questions to find out whether they are eligible for the survey. These screeners are used

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

because some information is not present with these survey sites which is necessary to be eligible for surveys. For example a survey site is conducting

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a survey for Product X to find out why it is not selling & why its competing product (Product A) is selling very well. In the screener you are asked if

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

you use either product X or A, all people who use either product X or A are selected.

All surveys do not have a screener. If there is a screener & you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

have cleared the screener, you are taken to the actual survey. In the survey you are asked questions like why you use product X or A (from the previous

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

example), what are your expectations from this product, what you like & dislike about product X or A, what price would you be willing to pay for eithe

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

product X or A, etc.

In other surveys you may be asked about other products or services. The questions would be: What you like, what you don't like,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

what are your expectations, when do you use the product/service, etc. Lately there have also been surveys asking panelists what brand names will they l

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ike, what they don't, what brand name is easier to remember, etc. There are also surveys conducted for products/services which will be launched in the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

uture. These surveys are aimed at finding out what are the needs of potential users, what is the price potential users are willing to pay, etc. Finally

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

there are surveys aimed at certain professions (doctors, IT professional, etc) & decision makers (people who make the buying decisions of various prod

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ucts & services).

Typically surveys take 15-45 minutes to complete.

Most surveys pay US$2-US$150 per survey. There are also survey sites which will o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

fer you gifts or a chance to win a prize as incentive to complete surveys. The longer the duration of the survey, the better is the incentive. You can

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lso earn a referral income if the person you have referred has completed a survey. The incentive may be cash, gifts or additional entries for the draws

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A few months ago I met with Jack Welch and discovered what he says makes for successful managers, and leaders in his company.

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