Advice You - Internet and Businesses Online

I've been visiting a lot of forums lately - more than usual even - and one thing that I'm thoroughly sick of seing is spammers blatantly advertising their product.

HEY! Pay attention - this might be you!

I know when I was starting out i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n the affiliate marketing field, I used to do this a lot too. Then I learned to market properly ;)

Now listen up, because I'm about to let you in on a big marketing secret (well, it's not really a secret, but it is very important for y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ou to know):

People don't want to know about you, or your product.

They want to know about how you can help their solve their problems!

This isn't at all a revolutionary concept - and a lot of the spammers have heard it before. But her

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e's another point you might not be aware of:

Business isn't about selling - it's about building relationships!

THAT is exactly why all the "guru's" are telling you to "Build your own list". But all too often people destroy all their h

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ard work (and money) by desensitizing good subscribers to their sales messages - because they never offer any good content!

So, now I'm going to show you how you SHOULD be promoting your products and services.

The rule of thumb here is

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to strike that perfect balance between selling and content. If I just sell to you, yu're not going to listen to what I have to say. If I provide you with fantastic content but don't tie that into a sales message, than you're not going

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to buy anything.

There are two main ways of advertising I'd like to address today - optin email lists and forum posts.

My marketing strategy relies heavily on both of these. I frequently get between 100 - 200 unique visitors a day from

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

various forums I post on - taking about 20 minutes per day of my time. These people then arrive at my website and sign up for my ezine.

Now, firstly, I have to establish my credibility, and give them some good info in my post. Then I

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

work in a few links to my site (where possible). My goal is to get them saying "Wow, that's a great idea, this guy knows what he's talking about" and for them to go to my site to learn more.

Then they arrive at my site, see my (hopefull

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y) compelling sales message, and sign up for my ezine (because there's a HUGE incentive for them to do so - my "Best of the Web" marketing pack). If they are still unsure they can browse my site and see all the great content it has. Th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ey will usually subscribe after that.

Now, I also use other ways of advertising - ezine ads and Google Adwords for example - but they rely more on a "hard sell" than a gradual rapport-building process.

Now, when I send out my ezine mess

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ages, I have to make them WANT to receive my ezine. No one wants an ezine where it's just sales letter after sales letter every issue. I try to get a few links or whatever in there, but I try to limit my full-blown sales-grabbing effor

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ts to about 10 - 25% of the time - this means that when they DO come around, my list don't just see me as someone running an advertising ezine. I use Intellicontact Pro to do this and it has all sorts of handy features like click-through

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rate monitors and survey abilities. This helps me keep my list as responsive as possible, which is very important to me. Intellicontact Pro can be viewed at:

http://www.superpreneurs.com/intellicontact.shtml?source=ez ine

Those of y

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ou who have a carefully trained eye will notice that I just seamlessly wove a product promotion into my message. Do you think this hurts my credibility? No way! I am giving great information and solving people's problems and that's exa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ctly what you should be aiming for!

Of course, I have to establish my credibility in EVERYTHING I do, or else I don't make any sales. In this day and age if I recommend a crappy product, they'll just get a refund, I'll lose my money and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

I'll lose them as a potential future customer - not a smart way to do business.

My point is that building relationships (even artificially) with your customers is just as vital - if not more-so - than the actual sales process itself.

I

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

f you want to boost your sales, start treating your customers like your friends - because that's exactly what they are. Without them, your business is not going to be around for long.

In summary:

- Solve problems, don't talk about your

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

product

- Sell benefits, not features

- Build rapport with your customers

- Make sure your customers respect you and see you as a

source of valuable information

- Never, EVER do ANYTHING that will hurt your credibility

with your custo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

mers

If you've got any more questions about this subject please don't hesitate to email me at daniel@superpreneurs.com.

- Daniel Scott

mailto:daniel@superpreneurs.com http://www.superpreneurs.com?source=OnlineSelling

© 2004 Daniel Scot

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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