Tags |
|
|
Links |
|
|
Advice You - Prophesying Profit in CyberSpace . . .
Many business owners rushed into creating Web sites, perhaps because "my competition has one", or because "it's the hot thing right now".
Often, these sites are little more than online brochures - and maybe that's all you really need.
But
Often, these sites are little more than online brochures - and maybe that's all you really need.
But
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
have you really considered whether you're making the most of the online opportunities that exist? As with any aspect of your business, some preliminary thinking will help to maximize the return on your investment in this key part of your marketi
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ng mix.
Here are seven key issues to consider from the outset:
1. Are your markets online?
In February 2003, Jupiter Research reported that 61% of business decision makers use the Internet to look for information on products and servi
Here are seven key issues to consider from the outset:
1. Are your markets online?
In February 2003, Jupiter Research reported that 61% of business decision makers use the Internet to look for information on products and servi
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ces. Does that include your buyers? Try a customer survey if you don't know the answer to this.
Alternatively, there may be new markets that you would like to tap, who are already online.
An excellent Web site for researching Internet dem
Alternatively, there may be new markets that you would like to tap, who are already online.
An excellent Web site for researching Internet dem
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ographic information is at:
http://www.nua.ie/surveys/
2. Where is your geographic focus?
Is your operation confined to a local area, or can it have national or even international
http://www.nua.ie/surveys/
2. Where is your geographic focus?
Is your operation confined to a local area, or can it have national or even international
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
appeal?
It is not currently possible to restrict display of Web pages within geographic boundaries (e.g. "only Illinois"). So if your business is only local, or you only serve the U.S., you should state that clearly on the site, otherwise you
It is not currently possible to restrict display of Web pages within geographic boundaries (e.g. "only Illinois"). So if your business is only local, or you only serve the U.S., you should state that clearly on the site, otherwise you
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
might
receive leads and orders that you can't fulfil.
On the other hand, perhaps there are ways that you can modify your "real world" offerings to reach online buyers everywhere - perhaps by packaging your knowledge into e-books or downlo
receive leads and orders that you can't fulfil.
On the other hand, perhaps there are ways that you can modify your "real world" offerings to reach online buyers everywhere - perhaps by packaging your knowledge into e-books or downlo
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
adable white papers.
3. What are the specific goals of your site?
What outcomes do you want from the visitors to your site? Will you be selling product online, or are you generating leads for a product or service? Do you want visitors to
3. What are the specific goals of your site?
What outcomes do you want from the visitors to your site? Will you be selling product online, or are you generating leads for a product or service? Do you want visitors to
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
leave their contact details? If so, how will you encourage them to do
this? Do you have a newsletter that they can subscribe to, or a competition, or a free offer of some kind?
And don't forget your existing customers. Will your site also
this? Do you have a newsletter that they can subscribe to, or a competition, or a free offer of some kind?
And don't forget your existing customers. Will your site also
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
be providing ongoing support and education for these clients?
4. How will you engage your visitors?
Remember that your Web site may be the first contact that a prospect has with your business, and if they don't relate to your site, it may
4. How will you engage your visitors?
Remember that your Web site may be the first contact that a prospect has with your business, and if they don't relate to your site, it may
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
well be the last! Make their experience as close as possible to actually speaking with you, and engage them in all the ways that you might do offline.
Incorporate answers to the questions that are most frequently asked during the buying and s
Incorporate answers to the questions that are most frequently asked during the buying and s
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
upport process. If you don't know these, have your staff keep a log of customer interactions for a few days - you'll soon see a pattern.
And, if you usually help the customer through product selection, ask them to make their choices in an onli
And, if you usually help the customer through product selection, ask them to make their choices in an onli
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ne survey that can be e-mailed to you as a lead.
5. Do you want "hits", or qualified leads?
It's important to know whether you want as much traffic and as many responses as possible from your site, or whether you would prefer only to hear
5. Do you want "hits", or qualified leads?
It's important to know whether you want as much traffic and as many responses as possible from your site, or whether you would prefer only to hear
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
from serious buyers. A nonprofit organization might want as many people as possible to see its
message, but most businesses have a specific focus.
If you decide to qualify the responses that you get from the site, what criteria will you u
message, but most businesses have a specific focus.
If you decide to qualify the responses that you get from the site, what criteria will you u
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
se to do this?
6. Do you have a promotion plan and budget?
Even the best-designed Web sites require effective online marketing and publicity to generate traffic. You'll need a strategy to position your site as well as possible in the Inter
6. Do you have a promotion plan and budget?
Even the best-designed Web sites require effective online marketing and publicity to generate traffic. You'll need a strategy to position your site as well as possible in the Inter
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
et search engines and directories.
There are also many ways to promote your site "Beyond the Search Engines" - check out my free tipsheet with twenty-three proven ideas for doing this . . .
Remember that marketing your Web site is an ongo
There are also many ways to promote your site "Beyond the Search Engines" - check out my free tipsheet with twenty-three proven ideas for doing this . . .
Remember that marketing your Web site is an ongo
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ing activity, and allocate time and resources to this.
7. How will you measure your success?
If you've made decisions on all these issues, you'll need a way to evaluate the results of your site and your promotional efforts against the goa
7. How will you measure your success?
If you've made decisions on all these issues, you'll need a way to evaluate the results of your site and your promotional efforts against the goa
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ls and outcomes that you set. Your Website traffic reports can provide really valuable information about your visitors - in fact, I'd suggest that without this data, you're shooting in the dark with your online investment.
The reports will t
The reports will t
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ell you how many users come to your site, which search engines and keywords they're using to find you, which pages of your site are the most popular, and which are rarely accessed. You can use this information to tweak your site, and to make stra
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
tegic development decisions which can often impact not just your Internet marketing, but your entire business.
So, think before you leap, and may your business prosper in Cyberspace!
(c) Copyright Philippa Gamse, 2003. All rights reserved
So, think before you leap, and may your business prosper in Cyberspace!
(c) Copyright Philippa Gamse, 2003. All rights reserved
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/51308/adviceyou-Prophesying-Profit-in-CyberSpace---.html">Prophesying Profit in CyberSpace . . .</a>
BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/51308/adviceyou-Prophesying-Profit-in-CyberSpace---.html]Prophesying Profit in CyberSpace . . .[/url]
Related Articles:
DIVERSITY is a BIG word -- With A HUGE Business IMPACT
Direct Mail and Direct Mail Marketing for Racetracks
So You Want to Start an Online Business
Bookmark it:
|