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Advice You - Hurdles to Cross Cultural Business Communication
International businesses are facing new challenges to their internal communication structures due to major reforms brought about through internationalization, downsizing, mergers, acquisitions and joint ventures.
Lack of investment in cross cultural training and language tuition often le
Lack of investment in cross cultural training and language tuition often le
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ads to deficient internal cohesion. The loss of clients/customers, poor staff retention, lack of competitive edge, internal conflicts/power struggles, poor working relations, misunderstandings, stress, poor productivity and lack of co-operation are all by-products of poor cross cultural comm
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
nication.
Cross cultural communications consultants work with international companies to minimise the above consequences of poor cross cultural awareness. Through such cooperation, consultancies like Kwintessential have recognised common hurdles to effective cross cultural communication
Cross cultural communications consultants work with international companies to minimise the above consequences of poor cross cultural awareness. Through such cooperation, consultancies like Kwintessential have recognised common hurdles to effective cross cultural communication
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ithin companies.
Here we outline a few examples of these obstacles to cross cultural co-operation:
Lack of Communication
It may seem obvious to state that non-communication is probably the biggest contributor to poor communication. Yet it continues to prove i
Here we outline a few examples of these obstacles to cross cultural co-operation:
Lack of Communication
It may seem obvious to state that non-communication is probably the biggest contributor to poor communication. Yet it continues to prove i
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
self as the major problem within most companies.
Lack of communication with staff is not solely due to lack of spoken dialogue. Rather it relates to access to information.
For example, not giving feedback (negative or positive), informing staff of decisions and actions that w
Lack of communication with staff is not solely due to lack of spoken dialogue. Rather it relates to access to information.
For example, not giving feedback (negative or positive), informing staff of decisions and actions that w
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ll affect their roles or failure to properly communicate expectations are all ways in which information can be withheld from staff. This will eventually result in an alienated staff base that feels divided from management and superiors.
If managers are too selective in providing informati
If managers are too selective in providing informati
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
n, this can cause suspicion and jealousy among staff and will eventually result in internal strife instead of cohesion.
A management which does not and will not communicate and interact physically with staff demonstrates a lack of interest, trust and respect.
In the West it is often t
A management which does not and will not communicate and interact physically with staff demonstrates a lack of interest, trust and respect.
In the West it is often t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e case that communication lines are vertical. Staff report up to managers and managers up to senior levels and so on. Ideally lines of communication should run both ways. Those with a subordinate place in the communication process tend to feel estranged, indifferent and possibly even bellige
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ent.
Lack of communication in all its forms is unhealthy. Companies and managers must be aware of how, what and to whom they are communicating.
Language
Communication difficulties through language come in two forms:
Use of inappropriate language
Lack of communication in all its forms is unhealthy. Companies and managers must be aware of how, what and to whom they are communicating.
Language
Communication difficulties through language come in two forms:
Use of inappropriate language
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
Language carries with it subliminal meanings and messages transmitted through vocabulary, stress and tone. The wrong use of words or emotions hidden behind phrases can send messages that affect staff self-perception, confidence and attitude. Critical language causes poor interpersonal rel
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
tionships and low self-confidence whereas supportive language and tones has the opposite effect.
Foreign Languages
These days, offices may have native speakers of over 50 languages all under one roof. It is important that the main language of the office is established, wheth
Foreign Languages
These days, offices may have native speakers of over 50 languages all under one roof. It is important that the main language of the office is established, wheth
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
er it be English, French or Spanish. Once this is constituted all employees should only converse in the main language. This avoids exclusion of staff who can not understand other languages. In addition, a company should ensure that all its employees are fully conversant in the main language.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
Language tuition should be seen as a necessity not a luxury.
Culture
International businesses with a highly diverse workforce in terms of nationality and cultural background face challenges from the differences in language, values, belief systems, business ethic
Culture
International businesses with a highly diverse workforce in terms of nationality and cultural background face challenges from the differences in language, values, belief systems, business ethic
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
, business practices, behaviour, etiquette and expectations.
Cross cultural differences can negatively impact a business in a variety of ways, whether in team cohesion or in staff productivity. As we have seen above, different methods of communication are just one area in which cross cul
Cross cultural differences can negatively impact a business in a variety of ways, whether in team cohesion or in staff productivity. As we have seen above, different methods of communication are just one area in which cross cul
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ural differences are manifested.
In such multicultural companies, objective help may be needed through a cross cultural consultant who will show teams and individuals how to manage communication and work together more cohesively and productively.
Company Culture
Company culture pertains to the internal culture of a company in terms of how it is managed. For example, does the company view its different departments such as sales, production, administration and HR as closed or open systems? A closed system is one in which a total lack of synergy ex
In such multicultural companies, objective help may be needed through a cross cultural consultant who will show teams and individuals how to manage communication and work together more cohesively and productively.
Company Culture
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
Company culture pertains to the internal culture of a company in terms of how it is managed. For example, does the company view its different departments such as sales, production, administration and HR as closed or open systems? A closed system is one in which a total lack of synergy ex
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
sts between a sales and production department due to the structure and communication lines between the two. A consequence of such compartmentalization is that managers of departments have a tendency to become territorial. It is vital that team work, team building and team spirit are encourag
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
d in order to create open systems.
Such measures are especially valid in joint ventures and mergers whereby co-operation between two or more companies requires their total commitment to an open system.
Understandably many companies are primarily focused on the financial and strategic
Such measures are especially valid in joint ventures and mergers whereby co-operation between two or more companies requires their total commitment to an open system.
Understandably many companies are primarily focused on the financial and strategic
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ide of company operations. International businesses are now realising that many of their business problems have roots in man-management and communication.
In summary, we can conclude that the biggest hurdle to effective cross cultural communication is a reluctance to invest in the expert
In summary, we can conclude that the biggest hurdle to effective cross cultural communication is a reluctance to invest in the expert
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
se and resources needed to overcome the problems as outlined above. Cross cultural hurdles are easily negotiable with some objective and well-qualified assistance.
For more information please visit http://www.kwintessential.co.uk
For more information please visit http://www.kwintessential.co.uk
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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