Advice You - Internet and Businesses Online

I base many of my articles and newsletters on my own day to day experiences in the world of Internet marketing. Things that have happened to me. Emails I have received. Interactions I have had with customers, subs

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

cribers and other Internet marketers.

The more I work online, the more it becomes apparent to me that some people just don't 'get it'. What don't they get? Well in my experience, many things but the 'thing' that s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

omeone didn't 'get' this week was the benefit of marketing an affiliate product which has a recurring income element to it.....

One of my membership websites, SimplyWholesale, has an affiliate program which allows a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nyone to link to the site and earn 50% of any sales generated by their visitors. Nothing special here - millions of websites offer a similar deal. In addition, because one of the payment options offered by SimplyWh

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

olesale is a monthly subscription, my affiliates can also earn 50% of future monthly subscription payments made by a member who they introduce to the site. Again, nothing special here - many membership websites have

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the same arrangement.

So what's the story?

Well, last week I received an email from an affiliate 'complaining' that he wasn't earning enough money from his customers who were only signing up for the monthly subscr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

iption option. (A monthly membership is ?4.99 so his earnings would have been ?2.50 on each one). Now, this individual had been referring, on average, one new member to the site per day and the vast majority were o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

pting for the monthly membership. The odd one here and there was paying for a yearly membership which generated a higher commission but the majority, as I say, were paying monthly.

So everyday for the past couple o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

f weeks, this guy has earned ?2.50 from having a single banner on his website. Assuming this continues for the next two weeks, he will have earned at least ?77.50 for the month. Actually it will be more than this d

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ue to the annual subscriptions but let's keep things simple :-)

Ok, ?77.50 isn't a life-changing sum of money but let's move things forward a month or two (and this is the bit that the guy clearly hadn't thought of

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

when he emailed me with his 'complaint').....

Month two, assuming the level of sales continues, he will earn another ?77.50 BUT he will also see an income from the second monthly subscription payments made by the me

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

mbers he referred to the site in month one. It is fair to assume that some members may cancel their subscriptions but to date we have a pretty low cancellation rate. Let's work on the worse case scenario and say th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

at 20% of his members cancel in month two - he will still earn over ?60 from the renewals. Add that to the ?77.50 from the new members and month two earnings are getting on for ?140. Things are starting to look a l

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ittle more interesting....

This isn't just theory - let me back it up with some 'real-life' figures based on one of my actual affiliates....

This particular individual has one link to the SimplyWholesale site from

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

one of his own sites and in the first month of being an affiliate, he earned ?60.

Month two, daily sales continued and with renewal subscriptions, my affiliate earned ?230.

Month three (the current month), this par

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ticular affiliate is on target to make over ?400 in commission.

Each week this affiliate refers roughly the same number of new members to the site but look at how quickly the commission payments are growing each mon

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

th.

The point of this article isn't to try and persuade you all to sign up as affiliates for SimplyWholesale (although that would be great!) but to get you to think about the potential of small payments either for y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

our own products or as an affiliate.

I have built several businesses around very low pricing structures and it works very well. I am also an affiliate for one or two low price products and some of these schemes hav

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e been sending me cheques for years even though I stopped promoting the actual product ages ago (the commissions are earned from customers who I referred years ago who are still using the site or service in question)

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

.

With online business costs so low, it doesn't always have to be about the hundred dollar products and in fact, the 'less than a tenner' products can also be extremely lucrative....

Copyright (c) 2006 Richard Grad

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Zig Ziglar says that there are three main ways to motivate people in general and employees specifically. They are fear, incentives and growth. Let's take a look at each one.

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