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Advice You - Keyword Masterclass - Proven Ways to Generate Massive Traffic to Your eBay Listings
Your title is the most important part of your eBay listing: so take care creating a great title for your auction and make sure your product gets seen by 100% of your target market.
Your chance of achieving multiple bids and unexpectedly high realisations for your listing depends on one main thing: the title you create for your listing.
There's an art to creating winning titles, used by all successful eBayers, and reveal
Your chance of achieving multiple bids and unexpectedly high realisations for your listing depends on one main thing: the title you create for your listing.
There's an art to creating winning titles, used by all successful eBayers, and reveal
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ed here so you can start attracting an avalanche of keen bidders to your eBay listings.
This is why the title is the most important part of your listings: eBay says 70 per cent of members use the site's search boxes to find items they might want to buy. But the search engine returns only listings containing the actual key words in the title and ignores key words in sub-titles or descriptions. The exception is where use
This is why the title is the most important part of your listings: eBay says 70 per cent of members use the site's search boxes to find items they might want to buy. But the search engine returns only listings containing the actual key words in the title and ignores key words in sub-titles or descriptions. The exception is where use
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
s actually tick the 'sub titles and descriptions' box, which very few do, to add those areas to the search.
That is bad news, because:
* Few sellers realise this and waste time taking great photographs and writing detailed descriptions. But if their title doesn't contain relevant keywords the listing will be missed by 70 per cent of potential buyers.
* There is no 'sub titles and descriptions' box on the main search
That is bad news, because:
* Few sellers realise this and waste time taking great photographs and writing detailed descriptions. But if their title doesn't contain relevant keywords the listing will be missed by 70 per cent of potential buyers.
* There is no 'sub titles and descriptions' box on the main search
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
oxes, top right and mid left of eBay's home pages or individual categories pages such as 'Antiques and Art'. You’ll only find these on the individual search boxes in specific sub-categories such as 'Antiques and Art > Antique Clocks'.
* Most people presume, as I did, that sub-titles are part of the overall title and therefore search engine sensitive. They are not.
* More than 20 percent of people search entirely by c
* Most people presume, as I did, that sub-titles are part of the overall title and therefore search engine sensitive. They are not.
* More than 20 percent of people search entirely by c
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
tegory (some viewing all listings, most studying just the first few pages). List in the wrong category and you won't be found by these people even with a great title.
Why your auction title is what matters when Selling Your Product
Be skeptical to eBay's advice: they will try to encourage you to spend more on a gallery picture or to have your text emboldened or your title color highlighted.
None of that will help if y
Why your auction title is what matters when Selling Your Product
Be skeptical to eBay's advice: they will try to encourage you to spend more on a gallery picture or to have your text emboldened or your title color highlighted.
None of that will help if y
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ur title lacks those all-essential keywords.
Your title is THE most important part of your listing, create a poor one and you're wasting time, money, and virtually every second spent perfecting pictures and descriptions. Your title must include keywords potential buyers use to find products like yours! This is how to do it:
* Take a pen and paper and brainstorm words to describe your product, start making a list of k
Your title is THE most important part of your listing, create a poor one and you're wasting time, money, and virtually every second spent perfecting pictures and descriptions. Your title must include keywords potential buyers use to find products like yours! This is how to do it:
* Take a pen and paper and brainstorm words to describe your product, start making a list of k
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
y words.
* Study completed auctions for similar products, sort 'highest price first', look for common keywords in the top ranking returns. Add these to your list. Vitally Important: Duplicate ALL keywords listed earlier in this and the following steps.
* Think like a buyer, that's easy if you know your product well. Imagine yourself describing the product to a friend. Add words used to your list.
* Find keywords
* Study completed auctions for similar products, sort 'highest price first', look for common keywords in the top ranking returns. Add these to your list. Vitally Important: Duplicate ALL keywords listed earlier in this and the following steps.
* Think like a buyer, that's easy if you know your product well. Imagine yourself describing the product to a friend. Add words used to your list.
* Find keywords
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
people use outside of eBay to locate items similar to yours. These searches closely resemble searches used on eBay. Go to www.overture.com, click on 'keyword selector tool' right of page, key words appropriate to your product into the search box, and press 'search'. Add the top 100 or so words and phrases to your list.
* Look for sites featuring high in search engine for companies selling products similar to yours.
* Look for sites featuring high in search engine for companies selling products similar to yours.
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
o to Google, key in words to describe your product, then click to search. Next, click to open the first few listings: go to 'View' top of your screen and choose 'Source'. A mass of gobbledegook will appear. This is html code, and somewhere you'll see keywords responsible for sites appearing high in the rankings. Add these words to your list.
* On the same list, study the bottom line of early listings for actual eBay
* On the same list, study the bottom line of early listings for actual eBay
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ites for products like yours. These are regular sellers of items like yours and keywords in those listings are the reason they rank high. Add words used in the title to your list. Click on 'View Seller's Other Items', right of screen, look for multiple listings of similar items. Notice any differences in title, add words used to your list. Spot any listings attracting multiple bids, higher prices, add title words to
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
our list.
By now you should have a long list of possible keywords, keep it safe, you will be using it often.
How to Create Killer Titles that will act as a bid magnet!
It's time to make money from your keyword list. You have just 55 characters to create your title, so there's no room for waste, waffle or repetition. Make sure every one of those 55 characters earns its place.
Like this:
* Get a dozen or so highlight
By now you should have a long list of possible keywords, keep it safe, you will be using it often.
How to Create Killer Titles that will act as a bid magnet!
It's time to make money from your keyword list. You have just 55 characters to create your title, so there's no room for waste, waffle or repetition. Make sure every one of those 55 characters earns its place.
Like this:
* Get a dozen or so highlight
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
er pens – all different colours. Starting one word at a time, look for duplicates, use a different colour to highlight any words featuring four or more times in your list. Add these words to a separate list, ranked most often used, down to least frequent.
* Starting highest ranking words first, brainstorm titles for your product, include at least three common words. Use 'telegraphese': eliminate the clutter, delete w
* Starting highest ranking words first, brainstorm titles for your product, include at least three common words. Use 'telegraphese': eliminate the clutter, delete w
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
rds like 'a', 'the', 'and'. Use acceptable abbreviations to save space, for example use
& not and
/ not or
New not **~NEW~**.
Now create as many titles as you can because:
* Where you have several similar products or ongoing same product supplies, it's wise to create different listings for each item, using different keywords to attract maximum interest from eBay's search engine. Top PowerSellers say, rather than c
& not and
/ not or
New not **~NEW~**.
Now create as many titles as you can because:
* Where you have several similar products or ongoing same product supplies, it's wise to create different listings for each item, using different keywords to attract maximum interest from eBay's search engine. Top PowerSellers say, rather than c
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
eate multiple same product listings, using one title for ten or so products available, reverse the process and create ten different titles, one for each product. This is best used for Buy It Now and Shop Items or auction items listed sparingly, say at two day intervals. List auction items together, even with different titles, and bidding will spread across your auctions and restrict finishing prices.
* Study bidding a
* Study bidding a
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
d sales levels for various titles, see which work best, cut poorer performing titles and replace with better performing titles.
* Add unused high ranking keywords to sub-titles. They won't show in search listings but they will make your listing look bigger, more important and more likely to be opened.
* Be specific! For example, in 'Doll's, you'll find 'reborn' dolls, looking like real babies. 'Berenguer' describe
* Add unused high ranking keywords to sub-titles. They won't show in search listings but they will make your listing look bigger, more important and more likely to be opened.
* Be specific! For example, in 'Doll's, you'll find 'reborn' dolls, looking like real babies. 'Berenguer' describe
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
a particularly collectable type, 'Reborn' is a term commonly used by collectors. Some potential buyers will use 'Berenguer' or 'Reborn' in their search, some will use both. Add both to your listing for Reborn Baby Dolls bearing the Berenguer mark and you'll appear in all listings for this hugely collectable, regular price breaking doll.
* Use every millimetre of space. Longer titles attract more interest than short
* Use every millimetre of space. Longer titles attract more interest than short
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ones. Fill surplus space with power words like 'Limited Edition', 'Rare', 'Unique', 'One Day Sale', 'Stunning', 'New', 'FREE', 'New', 'Proven', 'Guarantee'. Avoid concocted words like 'Wowee' and 'Yikes' which no one searches for. They might get your listing opened, once found, but they look unprofessional and might also deter people to click through. Other silly space wasting techniques to avoid: 'L@@K', '!!!!!!!!',
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
'+++++'.
* Spell check your title and throw in a few misspellings of vital words if space allows. Google says that 33% of all search keywords are misspelled. Check possible misspellings of each prime keyword at www.fatfingers.com. Fatfinger listings are mistakes made by sellers, people who should be taking care, you'll probably find many more similar misspellings used by potential buyers. Make a separate list of miss
* Spell check your title and throw in a few misspellings of vital words if space allows. Google says that 33% of all search keywords are misspelled. Check possible misspellings of each prime keyword at www.fatfingers.com. Fatfinger listings are mistakes made by sellers, people who should be taking care, you'll probably find many more similar misspellings used by potential buyers. Make a separate list of miss
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
elled words, add one or more to your title. 'Laptop' is commonly misspelled 'labtop', hence the reason currently 31992 listings in the UK alone have 'labtop laptop' in their titles. Under Consumer Electronics > Gadgets > Breathalysers (note eBay UK used 's', in the USA it's 'Breathalyzer') I saw a UK seller using 'Z' but not 's' in his listing. He doesn't list in the USA, he's unlikely to sell in the UK, so his listin
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
fee is wasted.
* Use acceptable, commonly used, well-recognised abbreviations, like 'PC' and 'P/C' for postcards, 'nr' and 'n/r' for 'no reserve', 'hb' and 'h/b' for 'hardback.
So, now you know how to get your listings in front of potentially thousands of buyers, it's time to make sure your listings are opened and attract bids that will make you the envy of your competitors. I'll show you how to do exactly that soon
* Use acceptable, commonly used, well-recognised abbreviations, like 'PC' and 'P/C' for postcards, 'nr' and 'n/r' for 'no reserve', 'hb' and 'h/b' for 'hardback.
So, now you know how to get your listings in front of potentially thousands of buyers, it's time to make sure your listings are opened and attract bids that will make you the envy of your competitors. I'll show you how to do exactly that soon
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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