Advice You - Business

What a great title for an article on communication, don't you think? LoBo recorded this song in the 70s about hanging out and traveling around the country in a car, just going wherever and however the spirit moved.

Tha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t pretty much sums up the free-flowing way most of us communicate. We stay with topics for as long as they interest us, and we move on when they don't. Communicating effectively can be one of your greatest assets when y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ou're running a small business. Ineffective communication, conversely, can be your greatest liability.

3 Main Styles of Communication

There are three main "voices" or styles of communication: one-under, one-up, and e

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

qual.

1. One-under communication is a style that is typified by minimizing what you are saying, or putting yourself or your words "one-under" in importance to another person's. The intent here is to focus on the other

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

person in order to gain greater clarity about what he or she is saying. "Seek first to understand than to be heard" is an axiom that would apply here.

2. One-up communication is an aggressive style that is often acco

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mpanied with raised voices and excessive reinforcements, absolutes, and "you" statements. Boundary-busting is what this type of communication is often considered. This is because the person speaking thinks that what he

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

or she is saying is more important than what anyone else is saying. This style of delivery will automatically shut down the avenues of communication or incite angry retorts.

3. Equal communication is a style that is e

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

pitomized by direct and respectful communication and the use of "I" statements and reflective listening skills. Its purpose is to open up the avenues of communication and encourage dialogue. At its core is the understan

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ding that each person matters and what he or she has to say is valuable. "Two heads are better than one" is the adage at the heart of this communication style.

The Dialogue

The next step to becoming a more effective c

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ommunicator is to learn to practice "the dialogue." Good communication consists of three distinct parts: what the speaker says, what the listener hears, and the gray area in-between. Here's how the dialogue works:

• T

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

he first part is for the speaker to articulate directly and clearly what he or she wants to say.

• The second part is for the listener to reflect back to the speaker what he or she heard. Useful phrases that help the l

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

istener put what the speaker said into his or her own words include: "What I just heard is. . . ." and "Let me see if I understand what you're saying. . . ."

• The third-and probably most important-part is for the liste

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ner to check with the speaker by asking, "Is that correct?" That one question will eliminate any misunderstandings or assumptions on the part of the listener. It will also give the speaker the chance to revise and clar

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ify what he or she said.

7 Tips for the Talk

Finally, in addition to the dialogue, there are seven other things to consider when it's me and you and a dog named Boo in a conversation together.

Tip #1: Address issues

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

as they come up. Don't piggy-back unresolved issues from the past onto the present topic of discussion. Stay on point.

Tip #2: Use "I" statements, and speak only from your perspective. Don't overload your speech wit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

h absolutes such as: "You never . . . "or "You always . . . . " Stick with "I."

Tip #3: Focus on the behaviors you are observing, not the opinions of others. Resist the urge to press your point by listing the scores

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of people who agree with you and your point of view. Stand and speak only for yourself.

Tip #4: Listen, when someone else is speaking. If you're interrupting or forming your response as the other person is talking,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you're not listening. Your full attention should be on the speaker.

Tip #5: Check in from time to time to make sure everyone is on the same page. Don't assume that the other person is in agreement with you or what yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

u are saying. Check it out.

Tip #6: Follow the bouncing ball. Don't change the subject without a nod in the direction of the previous topic of discussion. Mind your segue.

Tip #7: Be open to the possibility of ano

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ther perspective. There is no absolute truth. Truth is relative.

Just in case you want to listen to the groovy tune Me and You and the Dog Named Boo, here's the link. Enjoy! http://www.youtube.com/watch?v=RFbbNR9TV_k

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It is extremely important for Small Business Owners to understand how Merchant Account Rates work before choosing their Payment Processing Provider. This article will give detailed examples of how most Canadian Payment Processing Providers set-up their rates/fees for Merchant Accounts.

The Motorola RAZRWIRE Sunglasses are the perfect example of what happens when the latest technology fuses with high fashion. The new RAZRWIRE Bluetooth sunglasses by Motorola and Oakley get two things accomplished with one product - a good quality headset with clear audio, as well as great protection from the suns rays with an attractive pair Oakley sunglasses.

Meetings held and organised by Pharmaceutical companies are an essential way of communicating and evolving scientific research, clinical development and medical education. However, there is always the danger that they can be seen as a blatant attempt to railroad Health Care Professionals into prescribing products by using lavish surroundings and hospitality to influence them.

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