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Every advertisement revolves round four key points. Knowledgeable copywriters of the past have distilled that four key points into four letters –

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

A-I-D-A or the AIDA formula.

A for Attention

Any advertisement has to create that attention. There are different techniques of attention grabb

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ing. Billboards that have half-naked women attract attention, mostly to the skin than to the message of the advertisement.

For classified ads, w

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

use one bold headline or title to attract the attention of classified ad readers.

Readers of classified ads are interested in your product. Oth

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

erwise they will not be looking at your ad. Thus you can quickly capture the attention by telling them loudly that you have what they search for.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Your product can be a poodle, a Ferrari, a grandfather clock or a massage service. Tell in the title exactly what you have to offer, without any

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

bells or whistles.

Thus you attract reader attention with an attention grabbing headline, which also describes your product in four or five wor

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ds.

I for Interest

The next step is to make your reader interested in YOUR product. The first thing to tell is the price you expect. If you are

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

giving away your pet for free, say it so.

E.g. Free pure-white Pomeranian, 16 weeks old.

Good condition 2002 Honda Accord Black for $ 13,400.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

You can also tell the location of the product and other information about the product. Don't make false claims as the responder will be disappoin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ed when he or she sees a product below par their expectations.

D for Desire

This is the stage where the reader is motivated enough to take acti

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

on to buy the production. Desire can be created in the minds of your readers and they feel like ringing you up, if you do the Interest part corre

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ctly. Without making big claims you just create interest in the mind of prospective customer and he or she will be motivated enough to buy from y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

u.

A for Action

First A was for Attention. Between the attention grabbing and action stage, there were two stages interest and desire. This las

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t A part is most important to you. This is stage your customer takes the first step in buying from you.

In a well crafted copy, the copywriter s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ggests, tells or commands to take an action. You end your copy with:

Call me at ###-555 and ask for Jim so that you can find more exciting thing

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s about my sedan. Or Visit my website at www.mywebsite.com to see more cute pictures of my bungalow.

The key here is that don’t make people t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hink about an action, instead they are directed to do something. People usually take the action that is suggested to them. They think twice if th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y sense pleading or commanding. Instead you are subtly telling them to take an action.

This is the basic principle of advertising of all times a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nd will continue to be the same. If you are looking for a free classified ads website, you can visit http://e2bs.com/ - world's local classifieds

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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