Advice You - Internet and Businesses Online

Aaargh! Why is my competition getting way more hits than mine?

There are several reasons why, but I hope to explain at least the major reason.

Poor titles with a lack of highly targeted k

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eywords

The majority of eBay sellers are completely unaware that they are jeopardising their success through lack of knowledge. Knowledge is POWER and the most effective way to power-p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ack your auctions is to use highly targeted keywords in your auction titles and descriptions...

Let’s start with your title …

eBay estimates that over 90% of users search eBay by using

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the basic search feature which means they only search the auction titles.

So what does this mean for me?

Above all else ... it means focus more on your auction titles first and foremost

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and then consider integrating those same highly targeted keywords into your auction descriptions.

So where do you find these highly targeted keywords and which ones should you use?

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

The best place to start is with ‘eBay Pulse’ http://pulse.ebay.com/ and browse through the top popular searches in the category where

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

you would like to list your auction using the Category drop-down box. Jot down the list of the top 10.

Now the number of words allowed in your auction titles is limited so be sure to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

find several popular search terms that you can easily integrate into your auction title remembering to make it sound interesting also – not just a swag of keywords!

You can generally

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

assume that on average, people search for the same terms on eBay as they do in search engines. In light of this, to see how valuable your chosen keywords really are I suggest using the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Overture Keyword Selector Tool at http://inventory.overture.com/d/searchinventory/suggestion/ to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

see how popular those keywords/search terms are by the estimated number of times they were searched for in all the major search engines for the past month.

Please bear in mind that the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

se results are not entirely accurate, however they will give you an overview of which keywords are the most important and will be searched for the most.

Enter each search term separate

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ly and from the results jot down the top 5 search phrase results for each of the keywords.

Another hot tip is with eBay itself. Go ahead and search for similar items to which you want

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to list and take note of 3 things.

1. The title at the top of the page – here eBay lists other highly targeted words for your item.

2. Underneath the search box (depending on what you h

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ave searched for) you will see ‘related searches’ which can give you more ideas.

3. Be sure to click the check box on the left hand side for ‘completed items’ and then click the search

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

button and have a look for items that have sold similar to yours. When the results are returned, click the column title called ‘price’ to sort by final price.

Make note of the most su

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ccessful sales and look at their titles. (As a side note, it pays to look at what category they listed in and also anything you can learn from their description, layout etc – rememberin

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

g of course not to copy their text or photos).

Now you’re ready to strategically integrate those highly targeted keywords & phrases into your auction titles to drive highly targeted tr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

affic to your auctions.

Remember, as I mentioned earlier, be sure to make full use of the best keywords but the title must make sense and be inviting (not just a list of keywords that

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

will get your auction deleted for keyword spamming) – You need to be creative, after all you may get hundreds of visitors from searches but you still need them to click on your title!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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