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Well, by this time you should have a web site up and running, a squeeze page ready t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

o go, and now you just need an auto responder sequence. Today, I will talk about the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

auto responder sequence.

Your auto responder sequence should be pretty easy to wri

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

te. Note on writing: Just write simply. Write as if you are talking to your best fri

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd on the patio about your topic. The language should not be stiff or awkward--just

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

really easy to read.

Your auto responder sequence will contain at least a few, if n

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ot all, of the following elements:

1) A welcome letter. Thank the reader for subscr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

bing to your newsletter and perhaps list some of the things they can expect to learn

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

or receive via the newsletter or ecourse.

2) Informational letters. These letters

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

are not designed to sell anything at all; they simply give the reader useful informa

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ion. In the dog training example, each of these letters would give the reader a "tip

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of the day" on dog training. And be sure and give out useful information. The reade

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r will judge the competency of your product by the competency of your information. D

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

on't be afraid to give out useful information for free.

3) Sales letters. Write the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e later on in the sequence, once you have developed a relationship with the reader.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

And don't really try to sell in your letters. Simply recommend the product---tell th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

em what you have found useful in it, or if it is your own product, why you chose to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

reate it. Then give them a link to your web site, or give them the affiliate link.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Remember, if you are just beginning, you will need to test and retest everything you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

do. Do not become discouraged if at first your response rate isn't great--that's OK

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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