Advice You - Internet and Businesses Online

A banner exchange program is a network of websites that group together to promote each other’s website. This is a free service and to join you simply submit your

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

website with the network.

Most banner exchanges are set up with an exchange rate of a 2 to 1 ratio. Which simply means that for every two banners your site dis

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

plays, your banner will be shown on one of the other sites in the network one (1) time.

Each website that participates in the network displays a banner on their

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

web page. The banner will advertise another persons website that is a part of the program. With each site being linked to the network, every time your page is vi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ewed, the banner will change with a new advertiser. The idea is a rotating process so everyone’s banner will be displayed (depending on the ratio).

To find a ba

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ner exchange program, you can go to any major search engine to search for networks you may want to consider. You can find banner exchanges that have from hundred

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s to thousands of sites participating in the exchange program.

The Concept:

Participating in a banner exchange program may sound somewhat appealing sinc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

this is a free service, but you need to read on.

First off, lets take a look at how much traffic you may get from this type of marketing, or I should say, how

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

much targeted traffic you’ll receive.

If you are in a banner exchange program that offers a 2 to 1 ratio and you displayed your banner 1,000 times, you would ge

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

your site displayed 500 times.

At this point it would seem like this is a good marketing venture, but it’s important to know that the click through rate on ban

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ners has changed considerably.

Today most viewers ignore banners whereas the average click through rate (the likelihood that someone will click on the banner) h

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

as dropped to a half percent. Now if you take the figures above (500) x 1/2 percent, you will get (2.5).

So this means that for every 1,000 times you displayed

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

banner, you may only get 2 to 3 people who actually clicked on the banner to your website.

Still not convinced, well lets take it a step further. With some ban

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ner exchange programs the network may not categorize the websites in the network. There can be hundreds of banner ads with each one promoting to a different mark

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t trend. So this would mean your chances of getting targeted traffic to your website are slim.

You can end up getting a lot of traffic from people that has no i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nterest in what you have to offer (that appeal is starting to wear off a little, isn’t it).

If you do a little researching, you will find some banner exchange n

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tworks that do categorize and will give you a better ratio than 2 to 1.

So if you want to get the best results from using a banner exchange, our advice is to lo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ok for networks that categorize and offer the higher ratio.

Our point of view on using banner exchanges is not necessarily to give a negative view, but that we

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eel there are other ways to promote your business that will give you far better results.

The truth of the matter is, years ago banner exchanges worked very well

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and were extremely popular. As the Internet has grown, as well as the people who use it, this form of marketing will give you little results in today’s Internet

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/57432/adviceyou-With-Todays-Internet-Is-Banner-Advertising-Worth-Your-Time.html">With Today's Internet, Is Banner Advertising Worth Your Time?</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/57432/adviceyou-With-Todays-Internet-Is-Banner-Advertising-Worth-Your-Time.html]With Today's Internet, Is Banner Advertising Worth Your Time?[/url]

Do you have a dead end job? Having a dead end job can cause problems not only in your work life but in your personal life as well. If you get bored at work and aren't sure where to turn it can start having a negative impact on...

Slumps can happen to anyone, at any time, in any market. In most cases, they usually have little to do with the auction economy. Slumps are usually the result of loss of focus, self discipline, self doubt and negative talk. Regardless of the reasons for your slump, it is important to realize that slumps are expected and that they need only be temporary if handled properly.

AutoResponders enable you to make more sales more often! It doesn't matter if you are a dentist, a car salesman, a doctor, a lawyer, or a one man business selling software and e-books on the Internet, auto-responders enable you to instantly and effortlessly establish and maintain profitable relationships with all of your prospects and customers.

Tags

Links

Advice You - With Today's Internet, Is Banner Advertising Worth Your Time?

Related Articles: