Advice You - Business

Selecting the right conference gifts and trade show giveaways can make a world of difference in your marketing efforts. It’s so common to give away something at your exhibit booth o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r conference table, that all too often, marketing managers simply order some random item – or an assortment of them – so that they can hand out something printed with the company na

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e. Taking a little more time to coordinate your conference gifts and giveaways with your main marketing message can turn your giveaways into give-backs - as in, giving back to your

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ompany in a big way.

First, why are you giving something away? If you’re only answer is “because we’re supposed to”, think a little deeper. Your conference gifts should be designe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to DO something for you. They may:

- attract people to your table
- make your brand more memorable to people
- promote your product as an alternative
- educate and

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

inform customers about your product
- promote goodwill for your company
- entice a few, select customers

Things to Remember About Conference Gifts
The most succe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sful promotional items are those that follow a few key principles. An effective promotional item:

- is fun or eye-catching and/or
- provides something of value or interest to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

our prospective customers and
- can be easily linked to or identified with your company

Putting The Principles Together
Now that you know the basic rules about choosi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

g free giveaway items and you’ve thought about what the purpose of your giveaway is, let’s put it together in a way that’s helpful for you.

If your aim is to:
Attract as many

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eople as possible to your booth or table:
You’ll need to choose conference gifts that are inexpensive, fun and can be easily carried away. The more useful the gift, the more li

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ely it is that your prospective customers will take them home and use them. Gifts that fit this category include refrigerator magnets, keyrings and imprinted pen. Every one that is

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

taken away from your conference table has the possibility of passing through several more sets of hands, or being used by its recipient and keeping your logo and name in front of th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ir eyes for weeks or even years.

Prequalify sales prospects
A good way to have your prospective customers prequalify themselves is to offer a gift that is in tune with their i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

terests and needs. You’ll still want a relatively inexpensive gift, but by targeting a particular interest, you’re drawing in a specific type of client. Some examples of more target

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d conference and trade show giveaways include imprinted golf tees, miniature first aid kits, sewing kits or tool kits.

Educate the public about your product
If your intent is

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o bring people to your booth to hear about your product and learn its advantages, try a little advance publicity. By sending out a mailing before the conference with “half” the prom

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tional items, you’ll bring interested people to your booth to listen to your sales pitch and redeem the other half of the gift.

Increase Brand Name Recognition
The key word he

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e is splashy. If your main aim at the conference is to increase the name recognition of your brand, opt for high visibility conference gifts that people will carry or wear throughou

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the day. Invest in carrier bags into which people will tuck the gifts and promotional items they pick up at other tables, or caps or t-shirts that people will often put on immediat

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ly.

For more ideas on how to make the most of your conference gift budget, visit one of the many UK suppliers of promotional gifts and corporate gift items by browsing the internet

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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