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Advice You - Blogs- Declining Communications Technology?
As technologies change, communications change. For a while, blogs were considered the hottest new form of communication. What about blogs is innov
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ative? Does blogging work? Are blogs really going to be the mode of communication for the next hundred years, or are blogs simply a flash in the p
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
n?
To give you an idea of where blogs fit in the scope of communication, I’ve sketched out roughly how communication had developed over the years.
To give you an idea of where blogs fit in the scope of communication, I’ve sketched out roughly how communication had developed over the years.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
One to Few
--Before the printing press, communication was essentially one-to-one. Though books would circulate, there was a small lite
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ate audience, and books were not mass-produced.
One to Many
--The advent of the printing press made books a form of one-to-many communi
One to Many
--The advent of the printing press made books a form of one-to-many communi
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
cation: an author could reach an audience of thousands in one print run. This was considered the normal form of communication with other technologi
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
s, including tv, newspapers, radio, and film. One person (or a select group) would create a message, which would then be transmitted to a wide audi
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ence.
Many to Many
--New technologies encourage many-to-many communication. Blogging is a forum where anyone can author. Wikis encour
Many to Many
--New technologies encourage many-to-many communication. Blogging is a forum where anyone can author. Wikis encour
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ge vast participation. This could be considered a democratization of knowledge production, because many people can now produce, but there is also a
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
backlash because some people are worried about the validity of the sources that they read.
Blogs
--Some blogs are of interest to a lar
Blogs
--Some blogs are of interest to a lar
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
e segment of the population. Other blogs, my CEO blog at www.jimestill.com, have a more specialized audience. But even smaller blogs are out there
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
where people write only for their friends (these are not linked to, and many blog writers do not expect anyone else to read their blogs except for f
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
riends). Though the Globe and Mail says that blogs are being abandoned at a staggering rate, Perseus claims that the majority of blogs are written
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
y teenage girls and update twice a month to keep in touch with friends and family. This is not to say that many blogs are not being abandoned regul
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
arly, this is often the case, but I just wanted to put things in perspective.
You must take it with a grain of salt that over a million blogs have
You must take it with a grain of salt that over a million blogs have
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
een created, and after the initial post, there is no more updating. This can hardly be considered an abandoned blog, because it’s not even quite a
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
blog in the first place. These blogs—one-entry wonders and teenage lifetools—are quite different than the blogs I read each day and the blogosphere
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
that I interact with. It seems to me that if these are being abandoned, we have to assume that it is simply growing pains, and not a sign that blog
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
s will no longer be viable communication tools in the future.
Blogs, it seems, have staying power as a mode of communication, as long as the writer
Blogs, it seems, have staying power as a mode of communication, as long as the writer
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
have staying power as a mode of writing. Though individual blogs may come and go, blogs in general will continue to influence popular news sources
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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