Advice You - Internet and Businesses Online

Do you have any idea how many blogs there are on the Internet? Statistics indicate that while you were reading that question and trying to figure out the answer, more than

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

two dozen new blogs were started up.

There are literally millions of blogs online today. People are tripping over each other in their rush to start their own. Why? Money!

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

The word is out that you can make money with a blog. Most people using the Internet began doing so because they heard that a lot of money could be made there. However, when

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

they realized the amount of work and the expense involved in creating a website, they backed off. Then blogs came along. For quite a while, most people didn’t really under

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

stand them and had no idea just how profitable they could be.

Then new technology and development made it so that even a young child could create a blog and the race was o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n. Everyone wants one so that they can get in on the cash windfall.

However, after a few days of blogging the new blogger realizes that money isn’t pouring into their pock

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

et. They also learn that blogging is work. They have to create entries of interesting information to get people to visit their blog, and that is work. They are spending muc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

more time on their blog than they realized that they had to and still no money is flowing in. In fact they haven’t made a single penny yet, unless it was from a relative t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hat felt sorry for them.

They have now discovered that it takes a lot of work to get people to visit their blog. It takes even more to convert that traffic into paying cus

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tomers.

What they have discovered is that it takes about one-half hour to write, spell-check, edit and post a 400 to 500 word blog entry. Multiply that by one entry per da

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y for a month and you have spent 15 hours of work with no monetary return. Fifteen hours of work at a fast food outlet would result in more than $100. Where is this windfal

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

l of money that should be flooding in?

Now reality starts to set in. At this point a lot of new bloggers will give up and abandon their blog. Many of them didn’t even writ

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e or post 30 entries in their first month and probably would never reach that many even if they continued with it. I don’t know if you are aware of it, but the Internet is

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

cluttered with blogs that were started with good intentions and then abandoned like an orphan. Most fell victim to the "blogging is work syndrome." Don’t let it get you too

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

The blogs that keep going are those started by someone who will keep it up even if they never make any money at it. Their reason for starting a blog was that they had a p

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

assion to write about the topic they chose. They have interest and knowledge on the topic, and their expertise shows in the quality of their entries.

Their readers come ba

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ck over and over just to see what the blogger will say next. They also pull out their credit card to buy the product(s) that the blogger recommends because they like the st

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

yle of the blogger and trust him or her to provide quality products because they know that the information provided in the blog contains quality. They also click on interes

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ting Google ads or subscribe to newsletters associated or recommended by "their" blogger.

Don’t be fooled by the fluff and rumors that blogging is easy. Blogging is a lot

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

of work, but if you enjoy your chosen topic it doesn’t seem quite as arduous. It is also much easier and beneficial when the blog is kept up to date with useful information

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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