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I still like email marketing. I just like internet blog marketing better. The reasons are pretty obvious when you look at the two.

Marketing

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

on the internet comes down to blogging marketing and email marketing. Sometimes you can combine the two, but it all starts with having a blo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g and using it as a marketing tool.

If you post on your blog everyday you are adding fresh content. Search engines love that and so do reade

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rs. When your content provides quality information, and is entertaining to read, people will come back to it. They bookmark it and add it to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

their favorites. This is a great thing!

Contrast that to email marketing where you can write the exact same thing and stand a very good chan

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e of not even getting read. Getting an email through a spam filter is the first problem. If you overcome that obstacle you have to get the re

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ader to open your mail, Then they need to start reading.

If your email is in boring old text fashion you do not have much time to capture th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eir attention. A blog can have color and graphics to it making it appear exciting and if your reader has come to it on their own they are in

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the frame of mind to see what you have to say. Not always so with an email.

An Internet marketing blog allows you to ping blog directories l

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

etting them know you have updated your blog with new information. Your blog can be subscribed to through an RSS feed making it easy for your

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ubscibers to keep up to date. They can even receive your blog posts via email which is one way to combine blogging and email marketing into o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ne message.

Another huge advantage blogging has over email marketing is in social marketing. You can quickly add your blog posts to various

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

social directories which makes them spread like wildfire all over the internet. Your blog posts serve as bait in the form of a story. When th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ese stories are read on your blog you stand a chance to making a sale while your reader is at your blog.

Your blog now is serving as a websi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

te and this makes it much easier to interact with your visitor than any email would. If you add things like video and audio to your blog you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

an make it a very enjoyable experience for your visitor. We all know a happy satisfied visitor is the way to increase sales.

One last thing.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

You can always put a sign up form on each blog post that allows you visitors to subscribe to a newsletter or special report. You now have th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eir name and email address which you can use to keep in touch in the future. This back end form of email marketing works very well after you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

have attracted them through your blogging efforts.

In summary using an internet marketing blog as the primary method of your marketing effor

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ts is the way to go. Adding email marketing to your efforts is secondary, but is still a neccessary part of your overall promotion strategies

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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