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Advice You - Essential Rules of Blogging
1. Always have an About You profile page or Featured Post.
People want to know who you are, that is the whole point
People want to know who you are, that is the whole point
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
of a blog. Anonymous blogs are much less successful from a sales/marketing point of view because people buy from people.
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
. Make sure you have a good photo of yourself on your profile page/post.
Many people are visual people and will feel
Many people are visual people and will feel
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
they 'trust' you more if they can see who it is that is writing.
3. Use categories & assign each post to one or more (bu
3. Use categories & assign each post to one or more (bu
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
not all) categories.
This will help your readers choose what they want to read.
4. Keep the titles of your posts in
This will help your readers choose what they want to read.
4. Keep the titles of your posts in
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
eresting & compelling.
Remember, if this is the first thing somebody is going to see, it needs to grab their attentio
Remember, if this is the first thing somebody is going to see, it needs to grab their attentio
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
n. The more specific & targeted the better.
5. Write posts frequently.
At least 2-3 times a week if not more. This w
5. Write posts frequently.
At least 2-3 times a week if not more. This w
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ll ensure fresh content for your readers and give you a better chance of being more highly ranked in the search engines
6
6
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
Do not write about too many topics in one blog
The more focused & targeted your blog & its content, the more it will
The more focused & targeted your blog & its content, the more it will
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
appeal to your readers (your target market) and keep them coming back. In contrast, if you post about multiple topics, pe
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ple will lose interest and stop coming back.
7. Encourage your readers to interact with you by posting comments to your p
7. Encourage your readers to interact with you by posting comments to your p
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
sts
Make sure you respond to comments on your blogs...it is good blog netiquette!
8. Convey as much of your personal
Make sure you respond to comments on your blogs...it is good blog netiquette!
8. Convey as much of your personal
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ity in your blog posts as you can
The purpose of a blog is to help people get to know, like & trust you so make sure
The purpose of a blog is to help people get to know, like & trust you so make sure
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
our posts really give readers a glimpse of you & your personality. Do not be afraid of writing some personal posts on your
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
blog - this is much more preferable than writing mini adverts for each blog post.
9. Post comments on other blogs
Th
9. Post comments on other blogs
Th
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
is is a great way of getting links back to your blog (you usually have the option to include a url with a comment) and als
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
help build up your own blogging community by linking to relevant blogs.
10. Make sure you reread & edit your blog posts
10. Make sure you reread & edit your blog posts
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
efore posting them.
One of the best things about blogging is also one of the worst…the immediacy factor. The fact th
One of the best things about blogging is also one of the worst…the immediacy factor. The fact th
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
at you cut out the editor. You are free to write & post whatever you want but that doesn’t mean you should. Reread and edi
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
your post and make sure it is snappy, easy to read and makes sense. This does not mean it has to be short...just readable
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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