Advice You - Internet and Businesses Online

National and international business is doing something mainstream media professionals never saw coming – they have wrested control of informat

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ion away from entrenched media sources.

Standard media sources provide content in a confined and compartmentalized fashion. This form of comm

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

unication is normal, expected, dare I say status quo?

A Passing Fad or Defining the Medium

In the beginning blogs seemed more attuned to ‘st

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ream of conscious’ thought. The beginning of blogging was personal and sometimes social. This thought morphed into social networks that are pr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

evalent today.

Somewhere along the way business caught a vision that blended information and marketing into a highly personalized package kno

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

wn as Business Blogging (B-blogging).

Taking Information to the Consumer

Blogging has taken business information from small portions of data

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

from sources you need to pay for and brought it to the masses – at no cost.

Suddenly those who were the most knowledgeable were bypassing th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e media and actually finding greater success in reaching those most interested. Not only was the information available in a timely way it had

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a significant impact on the marketing aspect of the company.

The media can often drain the personality from an interview with an expert, but

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a b-blog can restore the personality and allow visitors to see your business as more approachable, accessible and likeable.

Where Media Fails

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Where once a staff writer had numerous stories to work on and numerous contacts to make to finish other stories, now a motivated industry exp

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ert could bring multiple opinions and insight to their readers in a very short period of time. While the staff writer worked on trying to unde

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rstand the issues surrounding the article they were been assigned to write the business owner/industry expert is already gathering comments an

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d analysis from other industry experts.

Essentially business blogging removes one of the most cumbersome steps to information distribution -

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

time. The biggest positive in all of this is blogging has the ability to place you in the driver’s seat of information.

Vision Connections

M

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

any businesses have not explored blogging because they haven’t caught the vision for success and they haven’t understood the benefit of develo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ping a niche specific information stream that has the ability to convert motivated information consumers into customers who understand how the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

information affects their purchasing decisions.

Blogging has given business a tremendous gift. Interestingly mainstream media has taken an ‘

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

if you can’t beat ‘em join ‘em’ mentality by providing their own blogs that have taken this town hall approach to information to their readers

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. In the final analysis mainstream media still stand several paces behind business blogging pioneers who are now viewed as trusted authorities

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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